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Sunday, January 21, 2007

NFL SUPER BOWL XLI FACT SHEET - SUPER BOWL MIAMI NFL / MEDIA HOTELS - ECONOMIC IMPACT: $350 million - PRESS RELEASE

I found this press release from the Miami Super Bowl XLI Host Committee complete by accident and posted it. It's full of information on the 2007 Super Bowl in Miami.

SUPER BOWL XLI FACT SHEET

HOST COMMITTEE: The South Florida Super Bowl XLI Host Committee is a private, not-for-profit 501 c (6) Florida Corporation that serves as the liaison between the National Football League and local efforts in the planning and executing of Super Bowl XLI. The 32 NFL owners awarded the game to South Florida on the condition that a Host Committee was established.

The South Florida Super Bowl XLI Host Committee is governed by a volunteer Board of Directors, which is chaired by Mr. Rodney Barreto. Day-to-day operations are handled by a small full-time staff under the direction of Mr. Michael Kelly, President of the Host Committee, a grouping of sub-committees and thousands of dedicated volunteers.

HOST COMMITTEE CONTACT INFORMATION:
South Florida Super Bowl XLI Host Committee
2269 Dan Marino Boulevard, Miami Gardens, Florida 33056
Phone: 305-626-7341
Fax: 305-614-7567
Website: www.superbowlxli.org


E-mail: General Information - info@superbowlxli.org, Media - media@superbowlxli.org,
Volunteer - volunteer@superbowlxli.org

SUPER BOWL XLI WHERE & WHEN: Super Bowl XLI will be played at Dolphin Stadium on
Sunday, February 4, 2007, at approximately 6 p.m. EST.

SUPER TRADITION: Super Bowl XLI is the 9th Super Bowl to be hosted in South Florida since
1968. This ties the record for the most Super Bowls hosted by a community.

1) Super Bowl II – played January 14, 1968 (Green Bay Packers 33, Oakland Raiders 14)
2) Super Bowl III – played January 12, 1969 (New York Jets 16, Baltimore Colts 7)
3) Super Bowl V – played January 17, 1971 (Baltimore Colts 16, Dallas Cowboys 13)
4) Super Bowl X – played January 18, 1976 (Pittsburgh 21, Dallas 17)
5) Super Bowl XIII – played January 21, 1979 (Pittsburgh 35, Dallas 31)
6) Super Bowl XXIII – played January 22, 1989 (San Francisco 20, Cincinnati 16)
7) Super Bowl XXIX – played January 29, 1995 (San Francisco 49, San Diego 26)
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8) Super Bowl XXXIII –played January 31, 1999 (Denver 34, Atlanta 19)
9) Super Bowl XLI – to be played February 4, 2007
10) Super Bowl XLIV - to be played February 7, 2010

ECONOMIC IMPACT: Super Bowl XLI is expected to generate over $350 million in total economic impact for the region. Most of these dollars will be generated from the 125,000 visitors who patronize hotels, restaurants, stores and attractions and indirectly from exposure that leads to increased tourism and business relocation.

PRACTICE SITES: AFC Champions – Miami Dolphins Training Facility (Nova Southeastern University Davie Campus); NFC Champions – University of Miami (Coral Gables).
MEDIA CENTER: The Media Center will be located at the Miami Beach Convention Center.
HOTELS AND LODGING: The NFL in conjunction with the Host Committee has approximately 20,000 hotel rooms under contract. For further information on ‘Fan Housing’, please visit SuperBowl.org

NFL Headquarters Hotel for Super Bowl XLI:

♦ Marriott Biscayne Bay
1633 N. Bayshore Drive, Miami, Florida 33132 (p) 305-374-3900
Team Hotels for Super Bowl XLI:

♦ Hilton Miami Airport (NFC Team)

5101 Blue Lagoon Drive, Miami, Florida 33126 (p) 305-262-1000
♦ Marriott Harbor Beach Resort & Spa (AFC Team)
3030 Holiday Drive, Ft. Lauderdale, Florida 33316 (p) 954-525-4000

Media Hotels for Super Bowl XLI:

♦ Hyatt Regency Miami
400 SE 2nd Avenue, Miami, FL 33131 (p) 305-358-1234
♦ Doubletree Surfcomber
1717 Collins Avenue, Miami Beach, FL 33139 (p) 305-532-7715
♦ Holiday Inn South Beach
2201 Collins Ave, Miami Beach, FL 33139 (p) 305-779-3200
♦ Fairfield Inn & Suites
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4101 Collins Ave, Miami Beach, FL 33140 (p) 305-673-3337
♦ Four Points by Sheraton
4343 Collins Ave, Miami Beach, FL 33140 (p) 305-531-7494
♦ Best Western Beach Resort
4333 Collins Avenue, Miami Beach, FL 33140 (p) 305-532-3311
♦ Deauville Resort
6701 Collins Ave, Miami Beach, FL 33141 (p) 305-865-8511

SOUTH FLORIDA SUPER BOWL XLI HOST COMMITTEE BOARD MEMEBERS:

Rodney Barreto (Chairman), The Barreto Group
Joe Bailey, Dolphins Enterprises
Steve Belous, Ernst & Young
Bruce Jay Colan, Holland & Knight
Dean Colson, Colson Hicks Eidson
Shaun Davis, Shaun Davis & Associates
Victor Diaz, Podhurst Orseck
Albert Dotson, Bilzin Sumberg Dunn Price & Axelrod
Linda Gill, Gill Hotels Company
Nicki Grossman, Greater Fort Lauderdale Convention & Visitors Bureau
Robert J. Henninger, Huizenga Holdings, Inc.
Pete Hernandez, Miami-Dade County
W.E. “Mac” McLaughlin, Palm Beach County Convention & Visitors Bureau
Angel Medina, Jr., Regions Bank
Bruce Schulze, Dolphin Stadium
Phil Smith, Phil Smith Mitsubishi & KIA
William D. Talbert, III, Greater Miami Convention & Visitors Bureau

SOUTH FLORIDA SUPER BOWL XLI HOST COMMITTEE STAFF:
Michael Kelly, President
Myra Berk, Executive Administrator
Ken Elder, Senior Director of Corporate Marketing
Nicole Epley, Director of Operations & Special Events
Gary Hartfield, Director of Community Outreach
Soulan Johnson, Director of Volunteer Services
Leslie Bauknight Nixon, Community Outreach/Public Relations Coordinator
Donn Patchen, Director of Communications
Kathryn Rogers, Director of VIP Relations/Hospitality Services

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SOUTH FLORIDA SUPER BOWL XLI HOST COMMITTEES:
Communications – This committee is responsible for developing a comprehensive media/public relations plan that is designed to promote Super Bowl XLI programs and events, and to foster a sense of community pride in hosting Super Bowl XLI throughout the South Florida region.

Co-Chairs: Gary Bitner, Evan Contorakes
Staff Contact: Donn Patchen
Community Outreach - The Community Outreach Committee is responsible for conveying to all segments of our population the ways in which people can get involved with the local Super Bowl XLI movement. Of particular importance to this committee is the implementation of the NFL’s Emerging Business Program in order to promote and facilitate opportunities for local businesses. This committee will also develop a comprehensive youth outreach program that will provide all students an opportunity to participate in Super Bowl XLI and will work with the NFL to enhance the existing Youth Education Town (YET) Centers. YET Centers were built during the two most recent Super Bowls in South Florida. The facilities are high-tech educational facilities designed to benefit economically disadvantaged youth.

Co-Chairs: Dr. Wilhelmena Mack, Al Padron, Bryan Finnie
Staff Contact: Gary Hartfield
Corporate Marketing - The committee works towards the development of sponsorship opportunities, creating and monitoring prospect lists, and developing sponsorship packages and benefits in order to provide the resources necessary to accomplish our organizational objectives.

Co-Chairs: Phil Smith, Jose Cancela
Staff Contact: Ken Elder
Government Relations – This committee will ensure that the federal, state and local governments are informed about the preparations surrounding Super Bowl XLI and that governmental compliance with all bid parameters are met.

Co-Chairs: Marshall Criser, Joel Gustafson
Staff Contact: Michael Kelly
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Hospitality Services – This committee is responsible for welcoming visitors to South Florida in a warm and memorable manner and providing exceptional service throughout their stay. This committee will identify a sufficient number of accommodations in the area suitable for both VIP’s and general fans. The committee will also develop programs to properly train the local service industry to embrace the opportunity of hosting a Super Bowl in our community.

Co-Chairs: Christopher Pollock, Larry Gautier
Staff Contact: Kathryn Rogers
Operations – In conjunction with the NFL’s transportation and logistical consultants, this committee is responsible for the integrated planning of all aspects of traffic, transportation, parking, public safety and spectator/visitor movement, including ground and air transport. This committee will also be responsible for preparing Dolphin Stadium and the surrounding areas to host Super Bowl XLI and ancillary activities, establishing a local medical services program and securing and preparing practice sites.

Co-Chairs: Pete Hernandez, Rob Hernandez
Staff Contact: Nicole Epley
Special Events – This committee is responsible for producing all Host Committee events and for coordinating and facilitating the calendar of ancillary events that surround the Super Bowl so that visitors and residents have a “super” week whether they have a game ticket or not.

Co-Chairs: John Webb, Victor Diaz
Staff Contact: Nicole Epley
Volunteer Services – The Volunteer Services Committee recruits, trains and coordinates more than 8,000 volunteers who will assist in many areas (e.g. Meet & Greet, NFL Experience, airports, hotels, transportation, special events, command center, visitor information line). This committee will work closely with the Hospitality Committee to provide first-class service to our visitors.
Co-Chairs: Elaine Adler, Kelly Tortoriello
Staff Contact: Soulan Johnson

SPECIAL EVENTS INFORMATION: Dozens of events are staged each year during Super Bowl week. The dates for several key events surrounding Super Bowl XLI are:

♦ Saturday and Sunday, January 27 and 28; Wednesday through Sunday, January
31 through February 4 – NFL Experience
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♦ Saturday and Sunday, January 27 and 28 – NFL Youth Football Clinics
♦ Sunday, January 28 and Saturday, February 3 – ─░Super Fieston!
♦ Monday, January 29 – Opening Ceremonies, “A Salute to South Florida’s Super
Tradition”
♦ Tuesday, January 30 – Miami-Dade County Media Party
♦ Wednesday, January 31 – Broward County Media Party
♦ Wednesday, January 31 and Saturday, February 3 – NFL Global Junior
Championship XI
♦ Thursday, February 1 – International Media Reception
♦ Friday, February 2 – South Beach Celebrity Shootout
♦ Friday, February 2 – Super Bowl Gospel Celebration
♦ Saturday, February 3 – NFL Charities Golf Classic
♦ Saturday, February 3 – Super Bowl Saturday Night
♦ Saturday, February 3 – Taste of the NFL
♦ Saturday, February 3 – Volleypalooza
♦ Sunday, February 4 – NFL On Location
♦ Sunday, February 4 – The Touchdown Club
Additional information regarding the many special events that will occur during Super Bowl week in South Florida will be posted on www.superbowlxli.org as soon as the details are confirmed.

# # #
Contact:
Donn Patchen, Director of Communications, 305.614.7560, dpatchen@superbowlxli.org
Maria Scott, Media Relations, 305.614.7558, mscott@superbowlxli.org

2005 TAMPA SUPER BOWL BID PRESS RELEASE CONTAINS NFL SUPER BOWL BID RESPONSE EXAMPLE

For anyone responsible for assembling a Super Bowl Bid, this is a good example of what it should contain and how the bidding organization should respond to the NFL's requirements.


FOR IMMEDIATE RELEASE
CONTACT:
May 3, 2005
Karen Brand, 813/342-4052

Tampa, FL -- The Tampa Bay Convention & Visitors Bureau planned to get a jump on the
competition by submitting the area’s bid to host Super Bowl XLIII to NFL owners a day earlier
than the official deadline. The organization shipped the 80-page “Host City Bid Specifications
with Responses for Super Bowl XLIII (2009)” to the 32 team owners and NFL staff for delivery
on Friday, April 29. The official deadline was Monday, May 2.

“It’s just one of the many tactics and strategies we have in place to set our bid apart from the
others,” explained Dick Beard, chair of the Super Bowl Task Force. “We’re doing everything we
can to call attention to Tampa’s bid and position ourselves as the best choice for hosting the
world’s most spectacular sporting event. I think we’re off to a good start.”

The Tampa Bay Convention & Visitors Bureau compiled the response with support from various
community organizations including Hillsborough County, the City of Tampa, Tampa International
Airport, Tampa Sports Authority, and area hotels. The bid included over 50 letters of support
from business and community leaders across the region. Packaged in a customized binder for
each team, the document showcases the area’s beaches, warm weather, and leisure pursuits.
“Our goal with the bid book was to remind the owners that there’s nowhere else in the country
that they’d rather be than Tampa in February for the Super Bowl,” said Paul Catoe,
President/CEO of the Tampa Bay CVB. “We have the total package: a great stadium, a solid
hotel block, tremendous community support, and a legacy of success and innovation every time
we’ve hosted the Super Bowl. And don’t forget our award-winning airport, world-class
attractions, warm weather, championship golf, and some of the best beaches in the country.”

-more-
SUPER BOWL BID
SHOWCASES TAMPA BAY’S
BEST ATTRIBUTES

Tampa Bay Convention & Visitors Bureau
400 N. Tampa Street, Suite 2800
Tampa, FL 33602
(813) 223-1111
(813) 229-6616 www.visittampabay.com

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Super Bowl Bid Showcases Area’s Best
Page 2

In response to the requirements set forth by the NFL, some of the elements of the bid include:
• Resolutions from the City and County protecting the NFL from unauthorized promotional
activities during the Super Bowl period (“ambush marketing”).
• Resolutions from the City and County confirming that there will be no charge for any
public security/safety services provided outside the Stadium, the NFL Experience, and
all other facilities used for NFL Official Events.
• The City and/or County must create a one-mile “clean zone” around the Stadium and
pertinent downtown areas where no unauthorized merchandise vending will be allowed.
• The Host Committee will provide cost-free venues for both the Friday night party and the
Saturday night parties sponsored by the NFL. Venues suggested include the Tampa
Convention Center, MacDill Air Force Base, USF Sun Dome, The Florida Aquarium, A
La Carte Event Pavilion, Busch Gardens, and The Plaza at the St. Pete Times Forum.
• The Host Committee will provide three top-quality 18-hole golf courses for the NFL
Charities Golf Classic at no charge.
• Funding for the Host Committee activities will be derived from sponsorship and
corporate contributions, tourist development funds, the Florida Sports Foundation, and
hotel rebates.
If Tampa Bay’s bid is successful, it would mark the fourth time the area has played host to the
Super Bowl: Super Bowl XVIII in 1984, the Super Bowl XXV anniversary game in 1991 during
the Gulf War, and Super Bowl XXXV in 2001. Super Bowl XLIII will be played on Sunday,
February 1, 2009.
Tampa is competing with Houston, Miami, and Atlanta for the 2009 Super Bowl.
Representatives from the Tampa Bay area will make a presentation on May 25 in Washington,
D.C. at the NFL Owner’s Meeting. A decision is expected following the conclusion of the
meeting.

# # #
The Tampa Bay Convention & Visitors Bureau is an independent, non-profit membership
organization created to attract and serve visitors to Tampa Bay. The Tampa Bay CVB is funded, in part, by the
Hillsborough County Board of County Commissioners/Tourist Development Council.

www.VisitTampaBay.com

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