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Wednesday, February 14, 2007

How to Pick A Super Bowl Party - Zennie Abraham's Criteria For Selecting A Super Bowl Party

With every Super Bowl Game in a "host city" comes Super Bowl Parties. From Maxim to Playboy to Leigh Steinberg, there are at times too many parties. There were over 1,000 in Miami, the host city for Super Bowl XLI. How does one determine which parties to go to? Read on for help from a Super Bowl verteran. Me: Zennie Abraham, CEO of Sports Business Simulations , has attended five Super Bowls, and counting.

I also headed the effort to bring the 2005 Super Bowl to Oakland. (Oakland lost to Jacksonville on the third ballot vote of NFL owners.)

I felt compelled to write this after my great Miami Super Bowl experience, where I went to six parties, and didn't pay a dime. That's what maintaining good relationships gets you. But I digress, here's my guide. (Which can also apply to the NBA All Star game, by the way.)

Things You'll Need

Here's what you need to know about a Super Bowl Party. First, location. Where's it at. Second, how much does it cost to attend? Third, has it been done before. Beyond that, here's a step by step plan.

Instructions

STEP 1: Is PDiddy or another celebrity's name on it? If so, don't go to the party. Why? Because celebs who's names are part of the party name sometimes don't show up. Meanwhile, you're dealing with a lot of people in a crowded place waiting for that person to show. Save your money. I made this mistake in Detroit in 2006, when PDiddy himself failed to come to a Super Bowl Party with his name on it. But the place -- the Elylisium Lounge -- was so packed, the fire marshal threatened to shut the party down three times.

STEP 2: Does the party have free food? The best Super Bowl parties all have free food; the PDiddy party had no food at all. If you have to pay for food, don't go. There's no excuse other than poor planning for a lack of free food. If you have to pay for the party, you should expect that the caterer has been secured and paid. Plus, eating is a great way to cut down the impact of any cocktail you may consume. Which brings me to this point...

STEP 3: Are the drinks free? Again, if you're paying a lot to go to a party, the drinks should be free. That's a basic Super Bowl Party rule. If you go to the Playboy, Maxim, or Leigh Steinberg parties, the drinks are free. Don't even think of going to a Super Bowl party where you have to pay for drinks, unless the party itself is free of charge.

STEP 4: Is the party in a central location? Where is the party located? If it's in a downtown location, well served by cabs, and all of the other criteria for a Super Bowl Party are met, then go to the party. But if it's located way out in some suburban location where the cabs call once every 20 years, forget it. The best Super Bowl parties are the easiest to get to. Now, I'll place a word in for some very exclusive parties that are way out in a suburban location. I've been to a few of them, and given the celebs in attendance, I can understand. This was true for a party I attended at the Doral Country Club. But then cabs do serve at places like the Doral, so my basic rule applies -- it must be a place cabs call to.

STEP 5: Is there one party price? What's the price of the party? Is there one price or a level of prices? If there's a level of prices, avoid the party. It means that someone there will play favorites and as the result, what people paid for the party will be all over the place. If you paid for a ticket at $600 and find that someone else just paid $100 and for the same service, you will feel cheated and rightly so. Don't bother. One price should fit all.

Overall Tips & Warnings

If all of the criteria I listed above are met, it's obvously a party worth attending. But here are some more tips. First, don't drink and drive. Remember, you're more than likely from out of town and the last problem you need is to come back to the Super Bowl host city just to defend a Driving While Intoxicated (DWI) charge. Forget it. If you're going to drink -- and most people do -- take a cab or a limo. They're plentiful for Super Bowls.

Here's a major warning: If you're going to buy a Super Bowl Party ticket do it where the purchase is either directly from the party producer or the transaction is insured. Some people posing as ticket brokers may sell you a fradulent ticket. I'm serious. The Super Bowl is also a magnet for dishonest business people. If you're going to buy a ticket, go to our site http://www.sbstickets.com"> , where your ticket transactions are secured as we're part of the StubHub network.

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