2005 TAMPA SUPER BOWL BID PRESS RELEASE CONTAINS NFL SUPER BOWL BID RESPONSE EXAMPLE

For anyone responsible for assembling a Super Bowl Bid, this is a good example of what it should contain and how the bidding organization should respond to the NFL's requirements.


FOR IMMEDIATE RELEASE
CONTACT:
May 3, 2005
Karen Brand, 813/342-4052

Tampa, FL -- The Tampa Bay Convention & Visitors Bureau planned to get a jump on the
competition by submitting the area’s bid to host Super Bowl XLIII to NFL owners a day earlier
than the official deadline. The organization shipped the 80-page “Host City Bid Specifications
with Responses for Super Bowl XLIII (2009)” to the 32 team owners and NFL staff for delivery
on Friday, April 29. The official deadline was Monday, May 2.

“It’s just one of the many tactics and strategies we have in place to set our bid apart from the
others,” explained Dick Beard, chair of the Super Bowl Task Force. “We’re doing everything we
can to call attention to Tampa’s bid and position ourselves as the best choice for hosting the
world’s most spectacular sporting event. I think we’re off to a good start.”

The Tampa Bay Convention & Visitors Bureau compiled the response with support from various
community organizations including Hillsborough County, the City of Tampa, Tampa International
Airport, Tampa Sports Authority, and area hotels. The bid included over 50 letters of support
from business and community leaders across the region. Packaged in a customized binder for
each team, the document showcases the area’s beaches, warm weather, and leisure pursuits.
“Our goal with the bid book was to remind the owners that there’s nowhere else in the country
that they’d rather be than Tampa in February for the Super Bowl,” said Paul Catoe,
President/CEO of the Tampa Bay CVB. “We have the total package: a great stadium, a solid
hotel block, tremendous community support, and a legacy of success and innovation every time
we’ve hosted the Super Bowl. And don’t forget our award-winning airport, world-class
attractions, warm weather, championship golf, and some of the best beaches in the country.”

-more-
SUPER BOWL BID
SHOWCASES TAMPA BAY’S
BEST ATTRIBUTES

Tampa Bay Convention & Visitors Bureau
400 N. Tampa Street, Suite 2800
Tampa, FL 33602
(813) 223-1111
(813) 229-6616 www.visittampabay.com

Page 2
Super Bowl Bid Showcases Area’s Best
Page 2

In response to the requirements set forth by the NFL, some of the elements of the bid include:
• Resolutions from the City and County protecting the NFL from unauthorized promotional
activities during the Super Bowl period (“ambush marketing”).
• Resolutions from the City and County confirming that there will be no charge for any
public security/safety services provided outside the Stadium, the NFL Experience, and
all other facilities used for NFL Official Events.
• The City and/or County must create a one-mile “clean zone” around the Stadium and
pertinent downtown areas where no unauthorized merchandise vending will be allowed.
• The Host Committee will provide cost-free venues for both the Friday night party and the
Saturday night parties sponsored by the NFL. Venues suggested include the Tampa
Convention Center, MacDill Air Force Base, USF Sun Dome, The Florida Aquarium, A
La Carte Event Pavilion, Busch Gardens, and The Plaza at the St. Pete Times Forum.
• The Host Committee will provide three top-quality 18-hole golf courses for the NFL
Charities Golf Classic at no charge.
• Funding for the Host Committee activities will be derived from sponsorship and
corporate contributions, tourist development funds, the Florida Sports Foundation, and
hotel rebates.
If Tampa Bay’s bid is successful, it would mark the fourth time the area has played host to the
Super Bowl: Super Bowl XVIII in 1984, the Super Bowl XXV anniversary game in 1991 during
the Gulf War, and Super Bowl XXXV in 2001. Super Bowl XLIII will be played on Sunday,
February 1, 2009.
Tampa is competing with Houston, Miami, and Atlanta for the 2009 Super Bowl.
Representatives from the Tampa Bay area will make a presentation on May 25 in Washington,
D.C. at the NFL Owner’s Meeting. A decision is expected following the conclusion of the
meeting.

# # #
The Tampa Bay Convention & Visitors Bureau is an independent, non-profit membership
organization created to attract and serve visitors to Tampa Bay. The Tampa Bay CVB is funded, in part, by the
Hillsborough County Board of County Commissioners/Tourist Development Council.
www.VisitTampaBay.com