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Monday, January 15, 2007

Prince To Perform at Pepsi Super Bowl XLI Halftime Show

Prince to perform at Pepsi Super Bowl XLI Halftime Show - Superbowl.com

NEW YORK (Dec. 10, 2006) -- Prince, one of the world's most electrifying performers, is set to perform in the Pepsi Super Bowl XLI Halftime Show on CBS at Dolphin Stadium in South Florida on Sunday, Feb. 4, the NFL announced today. The announcement was made live on CBS' NFL pregame show, The NFL Today.

Prince is more than just one of the world's most popular and influential musicians -- he is an international icon. One of the greatest living performers of our time, he has sold nearly 100 million albums and is a member of The Rock & Roll Hall of Fame. He has won six Grammy Awards (he's one of the leading nominees this year with five Grammy nominations) and five American Music Awards. He has one of the most recognizable and successful bodies of work of any musician, consisting of 20 Top 10 hits which include "Purple Rain," "Little Red Corvette," "1999," "Kiss," "When Doves Cry," "Cream," "Diamonds and Pearls" and countless others. There is no question that when it comes to his achievements, Prince has made an indelible mark on rock 'n roll history.

The Super Bowl is annually the nation's highest-rated TV program. More than 141 million viewers watched last year's game in the U.S. Super Bowl XLI will be broadcast to a potential worldwide audience of 1 billion in more than 230 countries and territories.

This year marks the first time Pepsi, which has been an NFL sponsor the past five seasons, has sponsored the Super Bowl halftime show.

Don Mischer Productions and White Cherry Entertainment will produce the Pepsi Super Bowl XLI Halftime Show as part of their season-long marquee entertainment agreement with the NFL. The two companies produced the NFL Opening Kickoff 2006 special from Pittsburgh and the Thanksgiving special from Kansas City on NFL Network. In addition to the halftime show, they also will produce the Super Bowl XLI pregame show. Don Mischer Productions will serve as executive producer and director, while White Cherry Entertainment, led by Ricky Kirshner and Glenn Weiss, will serve as executive producers. The NFL has worked the past three years with both Don Mischer Productions and White Cherry Entertainment on Opening Kickoff and Super Bowl shows.


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