Super Bowl Party Marketing | How To Market A Super Bowl Party

If you're planning a Super Bowl event in Arizona, let SBS-ON market the party online for you. See more about us at e-how or at http://www.sbson.com

Phoenix Super Bowl Party Marketing Online - SBS-ON Online Marketing

SBS-ON Online Marketing.

SBS-ON makes websites, blogs, video-blogs, improves existing websites to rank higher in online searches using Google and Yahoo and uses the 42-blog network and 30 video channels of sports business simulations to get articles and information out and online about what you're doing.

So if you're concerned that there's not enough positive information about your events and host committee online, we can change that in less than a month's time. Sometimes less than a week. We can overwhelm any negative information with positive fresh news.

We can also boost the visibility of all Super Bowl-related events before the two-week Super Bowl period starts.

If you want more articles about your host committee's work in the community, we can use our blogs to write about it, and then make sure it's seen by fans and viewers online and in newspapers.

We can make viral videos about your client for view on YouTube, Blip.tv, and any of eight video distribution systems online.

And we can do this for a price that's far less than you'd think, but the mashup video would be free of charge and for you to use on your site. We will place it on YouTube, Blip.tv, and other online video systems.

We've worked to promote the Bauer's Pure Rush Super Bowl Party, as well as online marketing for real estate developers, and political candidates.

I've included a PowerPoint presentation on SBS-ON. Please look at it, and visit our site. Feel free to contact me with any questions you have at the number below.


Thanks,


--
Zennie Abraham, Jr.
Chairman and CEO
http://www.sbs-world.com
Sports Business Simulations
510-387-9809

Phoenix Super Bowl XLII - $100,000 Condo For Rent - Housing Search Starts

I saw this while searching on Technorati

Check out this Super Bowl XLII week SUPER rental! A brand new MILLION-DOLLAR PHOENIX PENTHOUSE! Rental package for the week includes limo and maid service, as well as SUNS v. SPURS & FBR Open tickets!!

Sports lover’s dream!
Fully furnished, 2-bed/3-bath/den, penthouse!
Almost 2,500-square-feet w/terrace!
Pets o.k.!
Maid service (bonded & insured) ever day!
Located in the newly constructed Summit @ Copper Square high-rise in downtown Phoenix.
Price: $100k/week (price also includes one-year lease!!!).

Super discount if reserved by November 15th.
*Finished December 8th

A Look At The Dallas Cowboys Stadium - Host Of Super Bowl XLV - Video

This is a video preview of what will be the new home of the Dallas Cowboys Stadium, and the home of Super Bowl XLV in 2011. Dallas and North Texas was just awarded the 2011 game today at the NFL Owners meeting in Nashville. The stadium is slated to hold 100,000 people and have 300 luxury suites, the most for any Super Bowl game.

According to the NFL Network, it took four votes to come to the winner.

Dallas Awarded 2011 Super Bowl - ESPN and NFL Network

I just heard on ESPN that the NFL Owners voted to award the 2011 Super Bowl to Dallas. Congratulations to Cowboys Owner Jerry Jones, Roger Staubach, and the North Texas Super Bowl Commission.

You can see a video of the NFL press conference announcing the decision with a click here: NFL Super Bowl 2011 Press Conference Video

Note: Make sure you have a Real Player Player installed. To get one, click here: Real Player

Super Bowl XLV Host To Be Decided Today - AGENDA FOR 2007 NFL SPRING MEETING - Nashville - NFLMedia.com

In my opinion, this is the most exciting compeitition for the Super Bowl I've ever seen. I can't say I have a favorite in this race. However, I must admit from a technical standpoint that the D-FW Metroplex has more top quality hotels than in Indianapolis, but these competitions always come down to the most popular owner.

May 17, 2007

MEDIA ADVISORY:

AGENDA FOR NFL SPRING MEETING

The annual NFL Spring Meeting will be held at the Loews Vanderbilt Hotel in Nashville,
Tennessee on Tuesday, May 22.

The agenda for the one-day business meeting includes a vote on the awarding of Super Bowl
XLV in 2011. The finalists are Arizona, Indianapolis and North Texas. Super Bowls are
awarded by a vote of the ownership. A decision and announcement on the 2011 Super Bowl
is expected at the end of the morning session on Tuesday (approximately 1:00 PM Nashville
time).

There will be a series of committee meetings on Monday afternoon before the league
meeting begins at 8:30 AM on Tuesday.

Tuesday’s agenda will include a wide range of league matters.

The meeting is expected to conclude by 5:00 PM on Tuesday. NFL Commissioner Roger
Goodell will hold a news conference following the conclusion of the meeting.

To register for media credentials to cover the meeting, go to the NFL Event Credentialing
section of NFLmedia.com.

FUTURE SUPER BOWLS

SUPER BOWL LOCATION DATE

XLII February 3, 2008 Arizona
XLIII February 1, 2009 Tampa
XLIV February 7, 2010 South Florida
XLV February 6, 2011 TBD



SUPER BOWL SITES 1967-2010
GAME YEAR SITE STADIUM WINNER LOSER SCORE DATE
XLIV 2010 South Florida Dolphin Stadium 2/7/2010
XLIII 2009 Tampa Raymond James 2/1/2009
XLII 2008 Arizona University of Phoenix Stadium 2/3/2008
XLI 2007 South Florida Dolphin Stadium Indianapolis Chicago 29-17
XL 2006 Detroit Ford Field Pittsburgh Seattle 21-10
XXXIX 2005 Jacksonville ALLTEL New England Philadelphia 24-21
XXXVIII 2004 Houston Reliant New England Carolina 32-29
XXXVII 2003 San Diego Qualcomm Tampa Bay Oakland 48-21
XXXVI 2002 New Orleans Superdome New England St. Louis 20-17
XXXV 2001 Tampa Raymond James Baltimore Ravens NY Giants 34-7
XXXIV 2000 Atlanta Georgia Dome St. Louis Tennessee 23-16
XXXIII 1999 South Florida Pro Player Denver Atlanta 34-19
XXXII 1998 San Diego Qualcomm Denver Green Bay 31-24
XXXI 1997 New Orleans Superdome Green Bay New England 35-21
XXX 1996 Tempe Sun Devil Stadium Dallas Pittsburgh 27-17
XXIX 1995 South Florida Joe Robbie San Francisco San Diego 49-26
XXVIII 1994 Atlanta Georgia Dome Dallas Buffalo 30-13
XXVII 1993 Pasadena Rose Bowl Dallas Buffalo 52-17
XXVI 1992 Minneapolis Metrodome Washington Buffalo 37-24
XXV 1991 Tampa Tampa Stadium NY Giants Buffalo 20-19
XXIV 1990 New Orleans Superdome San Francisco Denver 55-10
XXIII 1989 South Florida Joe Robbie San Francisco Cincinnati 20-16
XXII 1988 San Diego Jack Murphy Washington Denver 42-10
XXI 1987 Pasadena Rose Bowl NY Giants Denver 39-20
XX 1986 New Orleans Superdome Chicago New England 46-10
XIX 1985 Stanford Stanford Stadium San Francisco Miami 38-16
XVIII 1984 Tampa Tampa Stadium LA Raiders Washington 38-9
XVII 1983 Pasadena Rose Bowl Washington Miami 27-17
XVI 1982 Pontiac Pontiac Silverdome San Francisco Cincinnati 26-21
XV 1981 New Orleans Superdome Oakland Philadelphia 27-10
XIV 1980 Pasadena Rose Bowl Pittsburgh LA 31-19
XIII 1979 Miami Orange Bowl Pittsburgh Dallas 35-31
XII 1978 New Orleans Superdome Dallas Denver 27-10
XI 1977 Pasadena Rose Bowl Oakland Minnesota 32-14
X 1976 Miami Orange Bowl Pittsburgh Dallas 21-17
IX 1975 New Orleans Tulane Stadium Pittsburgh Minnesota 16-6
VIII 1974 Houston Rice Stadium Miami Minnesota 24-7
VII 1973 Los Angeles Memorial Coliseum Miami Washington 14-7
VI 1972 New Orleans Tulane Stadium Dallas Miami 24-3
V 1971 Miami Orange Bowl Baltimore Colts Dallas 16-13
IV 1970 New Orleans Tulane Stadium KC Minnesota 23-7
III 1969 Miami Orange Bowl NY Jets Baltimore Colts 16-7
II 1968 Miami Orange Bowl Green Bay KC 33-14
I 1967 Los Angeles Memorial Coliseum Green Bay KC 35-10

# # #

Reid Sigmon New Executive Director Of Tampa's Super Bowl XXXV Task Force

Super Bowl host committee chooses leader
Tampa Bay Business Journal - 8:48 AM EDT Friday, March 30, 2007

A Charleston, S.C., native with experience in Tampa Bay has been named the executive director of the 2009 Super Bowl.

Reid Sigmon, who served as assistant director of the Tampa Bay Final Four Organizing Committee in 1998 and as director of operations for Tampa's Super Bowl XXXV Task Force, will assume his new duties on April 30.

His responsibilities will include ensuring proper infrastructure is in place to produce this high-level event, coordinate hotels, transportation and security detail, organize numerous Super Bowl Host Committee special events, generate sufficient sponsorships, meet fundraising goals and ensure the community is prepared for the NFL to host Super Bowl XLIII.

"Reid Sigmon is an experienced pro that knows his way around a Super Bowl," said Frank Supovitz, senior vice president of special events for the National Football League, in a release.

For Super Bowl XXXIX, Sigmon served as vice president of operations for the Jacksonville Super Bowl Host Committee where he focused on integrated aspects of transportation, parking and visitor movement, including ground, marine and air transport. Sigmon worked closely with the NFL to prepare Jacksonville Municipal Stadium and the surrounding areas to host Super Bowl XXXIX and ancillary activities. In addition, he worked closely with special events, business management and lodging accommodations.

Sigmon most recently was the director of stadium development and event operations for the Cleveland Browns.

Dallas City Council OK's North Texas Super Bowl XLV Bidding Committee's Plan

Dallas council OKs backing of Super Bowl bid
11:06 AM CDT on Wednesday, March 28, 2007
By DAVE LEVINTHAL / The Dallas Morning News

The Dallas City Council on Wednesday morning unanimously approved two resolutions backing the North Texas Super Bowl XLV Bidding Committee's efforts to score football’s grandest game despite several weeks of council members peppering the committee with various demands and threats.

Council members spent just four minutes offering conciliatory messages about the region’s bid before voting. The bid aims to attract the 2011 Super Bowl to the Dallas Cowboys’ new stadium under construction in nearby Arlington.

Many council members had previously argued that because Dallas would front about four-fifths of local resources for a Super Bowl, Dallas should receive guarantees of receiving the choicest ancillary benefits - pre-game parties, festivals, headquarter hotels and the like. But the language contained in the council’s resolutions is decidedly supportive, with few demands on the bid committee, which must present its proposal to the NFL by April 2.

“The due diligence we did was good. We were looking out for the taxpayers’ money,” council member Ron Natinsky said.

“We don’t need to nitpick this to death. The PR is unbelievable in what it would produce for the region,” council member Mitchell Rasansky said.

Mayor Laura Miller concurred.

“We’re all very excited to help you bring the Super Bowl to this region,” she said.

Dallas City Council To Vote On North Texas Super Bowl XLV Bidding Committee's Plan March 27th

Dallas City Council wants city stressed in Super Bowl bid
Members want NFL to pick city facilities for nongame events

06:46 AM CDT on Thursday, March 22, 2007

By DAVE LEVINTHAL / The Dallas Morning News

It's all but certain the Dallas City Council will vote next week to support – financially and otherwise – the North Texas Super Bowl XLV Bidding Committee's effort to bring football's grandest game to Arlington in 2011.

Council members on Wednesday nonetheless pressured bid committee members to ask the NFL to funnel the cream of its ancillary benefits inside Dallas' city limits, be they headquarters hotels, promotional events or massive pregame parties.

"It'd be helpful if you could please us and please the effort at the same time. Make it clear that we want the events here," Dallas Mayor Laura Miller told bid committee members. "We'd like the main events in Dallas because we are the lead city. We don't want to jeopardize [the bid], but we want to make a point."

Said council member Steve Salazar: "We're the 800-pound gorilla. Without us, there is no bid."

Phillip Jones, president and chief executive officer of the Dallas Convention & Visitors Bureau, who is working closely with the bid committee, said he understands council members' concerns and remains confident that the group will support the efforts of the bid committee, led by former Dallas Cowboys quarterback Roger Staubach.

The bid committee must submit its proposal to the NFL by April 2. NFL owners are scheduled to award Super Bowl XLV to one bidder – Indianapolis and Arizona are also competing for the game – at their spring meeting May 23 in Nashville, Tenn.

Council member Maxine Thornton-Reese also asked for guarantees that the NFL, in hiring local contractors, would abide by the city's guidelines for women and minority business participation. Officials assured her that would be so.

And several council members expressed concerns that the bid committee preliminarily listed Grapevine's Gaylord Texan Resort and Convention Center along with three Dallas hotels the committee would recommend to the NFL for its Super Bowl headquarters.

Council member Ron Natinsky in particular suggested Dallas might withhold funding support for the Super Bowl effort – the city has tentatively promised about four-fifths of the financial support for the event – if the NFL scheduled major events outside Dallas' city limits.

"The question is: If the NFL picks the Gaylord or decides to put up a big tent and not use our convention center, what do we do as the city of Dallas with our 70, 80 percent participation?"

Mr. Jones noted that four area hotels fit NFL criteria for its four major operational bases, which include the Super Bowl headquarters, commissioner's headquarters, media facilities and team facilities.

"We need the Gaylord property to make the bid successful," Mr. Jones said, adding that the bid committee would craft language in its proposal to the NFL that reflected Dallas' desire to host most major events and Super Bowl facilities.

The game would be played in Arlington's $1 billion retractable-roof stadium, which is slated to become the Cowboys' home in 2009.

Although financial details aren't complete, bid committee representatives said, a leading funding model involves Dallas funneling incremental sales tax revenue – funds generated above and beyond sales tax estimates without the Super Bowl in town – to a trust fund managed by the state comptroller's office.

The trust fund, in turn, would distribute money to a Super Bowl host committee charged with coordinating the event. The state would account for 80 percent of the trust fund's funding, bid committee officials said. Dallas would be expected to provide 16 percent to 18 percent of the trust fund's balance, with other area municipalities contributing the rest, City Manager Mary Suhm said. Officials did not immediately quote an estimate of how much the trust fund would be worth.

Asked by council member Gary Griffith whether the event puts taxpayer interests at risk, Convention and Event Services Department Director Frank Poe replied the city's "costs would be covered."

NFL Super Bowl Policy Committee Does Not Meet In Arizona

Bid for 2011 Super Bowl put on NFL's back burner
Scott Wong
The Arizona Republic
Mar. 28, 2007 12:00 AM

Two months from now, NFL team owners will decide whether Dallas, Indianapolis or Arizona makes the better host for the 2011 Super Bowl.

But at the annual owners meeting at the Arizona Biltmore resort this week, any talk of the distant championship game took a back seat to discussions about harsher penalties for player misconduct, the adoption of a new revenue-sharing plan and other more pressing league issues.

Making his way into a spacious ballroom on Monday, Buffalo Bills owner Ralph Wilson, who sits on the league's Super Bowl Advisory Committee, said he hadn't even thought about the 2011 bidding process yet.

And Atlanta Falcons owner Arthur Blank, a Home Depot co-founder, appeared skeptical when told that Arizona had thrown its hat in the ring for 2011.

Mary Owen, Wilson's niece and the Bills' vice president of strategic planning, said at this moment it was too early to look past next year's Super Bowl XLII at University of Phoenix Stadium in Glendale.

"We're looking forward to the Super Bowl being here. It's a good-weather city," said Owen, who will be representing her uncle on the Super Bowl committee. Regarding the 2011 bid, she added: "It's more of wait and see."

The team putting together the Arizona 2011 bid said last week it had no plans to lobby owners during their meeting, which wraps up today.

But Arizona Cardinals owner Bill Bidwill, who was on hand Monday, said sometime in the near future he intended to speak with his counterparts throughout the league about Arizona's second Super Bowl bid in four years.

"I'm not planning on it immediately, but I'll be talking to some of them," Bidwill said.

The Arizona Super Bowl committee must submit its bid by next Monday. Owners will hear presentations in Nashville, Tenn. during their spring meeting, set for May 22 and 23 and could vote then to award the game.

Indianapolis Super Bowl 2011 Bid - Plan Sent To NFL Costs $25 Million

By Michael Marot
ASSOCIATED PRESS
3:45 p.m. March 30, 2007
INDIANAPOLIS – Super Bowl committee officials are putting the finishing touches on the biggest sweepstakes in Indianapolis history.

The hard part is making sure they hold the winning ticket.

Bid committee spokesman Bob Schultz said Friday the group will spend this weekend finalizing details and ensuring that NFL requirements are met when the three-binder proposal is delivered to the league office.

“It will be hand-delivered Monday,” Schultz said.

Details of the proposal for the 2011 game were being kept quiet to prevent other cities from getting a competitive advantage, Deputy Mayor Steve Campbell said.

Getting the Super Bowl would add to Indianapolis' growing sports legacy. Included among recent championship events Indy has hosted are the men's and women's college basketball Final Fours, the NBA Finals and an AFC Championship game. It's also the only city in the world that hosts car races for the Indy Racing League, NASCAR and Formula One.

The city will rely on its attractive logistics to win over NFL owners. Bid officials say they have 7,000 hotel rooms within walking distance of the stadium, even in inclement weather, thanks to the maze of skywalks in the downtown area. And Campbell hopes easy access for fans will help the city earn its biggest prize.

“The thing I got from Miami was that our blueprint became bigger because it took us an hour and a half to get anywhere from where we stayed in Fort Lauderdale,” Campbell said.

It appeared the biggest obstacle was financing.

The city estimated it will cost $25 million to host the NFL's biggest event and doesn't want taxpayers footing the bill since they're already financing Lucas Oil Stadium, the retractable roof field that will become the Colts' new home in 2008. They're trying to raise the money privately.

While Campbell would not say how much money has been raised, Colts owner Jim Irsay offered a $1 million pledge when the city kicked off the project Jan. 30. Ed Sagebiel, a spokesman for Eli Lilly & Co., confirmed the drug maker has agreed to contribute $2.5 million. That's the largest single contribution so far, Campbell said.

The owners meet to award the game in May.

“We're hopeful we'll have the money in hand by that date, not just pledged,” Schultz said.

The city might face bigger obstacles than financing. First, Indianapolis must make a strong enough pitch to bring the game to a cold-weather city.

Traditionally, the game has been played in warm-weather cities such as Los Angeles, Miami, San Diego and New Orleans, although both Detroit and Minneapolis have hosted the game.

The strongest competition is expected to come from Dallas, which is scheduled to open a new stadium in 2009 that has a capacity to seat up to 100,000 fans. Phoenix, next year's Super Bowl host, also may enter the fray.

The league's requirements create other concerns.

The host city must have 20,000 to 22,000 hotel rooms within 60 minutes of the stadium, two nearby indoor practice facilities – one for each team – and venues that can host a variety of off-field activities including the traditional Super Bowl parties.

For assistance, Indianapolis officials have turned to their suburban neighbors, including residents who are paying regional taxes to help fund the Colts' new stadium. Among the areas being asked to contribute are Carmel, Noblesville, Columbus, Bloomington and Johnson County.

“The regional tax is really unique and this bid is really the first manifestation of bringing that regional effort to the city,” Schultz said.

Finding practice fields is another matter.

Although the Colts' complex could be used by one team, finding a second suitable site may prove more problematic.

A solution would be to use the indoor practice fields at Indiana University in Bloomington or at Purdue in West Lafayette, both about an hour's drive from Indianapolis.

The backup plan could be refurbishing an existing structure or building a new practice facility, something Campbell said city officials have considered.

“Building something new is an option, but clearly we'd prefer to use something that exists now and converting it,” Campbell said.

Super Bowl 2011 - Indianapolis City-County Council Bans Super Bowl Ticket Scalping

Indy Bans Super Bowl Ticket Scalping - Associated Press

INDIANAPOLIS — The City-County Council has voted to make it illegal to scalp tickets to the Super Bowl, part of an effort by the city to bring the game to the city in 2011.

Council members also voted Monday to provide security and other services for the game at no charge to the NFL. The city provides similar services for free at other sporting events, such as the Indianapolis 500.

The anti-scalping proposal, which passed 24-3, would add the NFL championship to a special law that bans scalping at the NCAA Final Four.

Indianapolis will learn in May if it will get the 2011 Super Bowl at the new Lucas Oil Stadium, now under construction.

City of Dallas’ Regional Super Bowl Bid Participation - Dallas City Council Briefing

This is the text of the February 7th, 2007 presentation to the Dallas City Council. I found it online as a PDF file. You can access it with a click here.


2/2/2007 1
City of Dallas’ Regional Super Bowl Bid Participation
Dallas City Council Briefing
February 7, 2007
2/2/2007 2
Purpose
To provide information on a regional bid for Super Bowl XLV.
2/2/2007 3
Goal
• City of Dallas’ support for the Super Bowl XLV regional bid effort.
• Full recovery of the City of Dallas incremental expenses in support of Super
Bowl regional bid.
2/2/2007 4
Background
The North Texas Super Bowl XLV Bidding Committee, Inc., is a Texas non-profit corporation with the following
initial directors:
Mike Baggett –Winstead, Sechrest & MinickDenis Braham –Winstead, Sechrest & Minick
George Bayoud –President of Bayoud & Company
The corporation will seek to persuade the NFL to choose the new Dallas Cowboy stadium in Arlington and the
North Texas region as the site for the 2011 Super Bowl.
2/2/2007 5
Background (cont)
The Corporation is aided by various individuals, as members, to help in its efforts. These members have no voting or other legal or equitable rights in thecorporation, and include:
Rodger Staubach - Chairman Chairman and CEO of the Staubach Company
Dan Petty –Secretary and Treasurer President and CEO of the North Texas Commission
Charlotte Anderson –Executive Vice-President of the Dallas Cowboy Football ClubRobert Cluck –Mayor of Arlington
Michael Eastland –Executive Director of the North Texas Council of GovernmentsBob Estrada –Chairman of Estrada Hinojosa
Dan Farell –Chairman of the North Texas CommissionRon Kirk –Partner, Vinson Elkins
Wendy Lopez –CEO Lopez Garcia GroupRosie Moncrief –Civic Leader
Norma Roby –Co-Founder of Texas Star Quality Foods
Upon award of Super Bowl XLV to the region, a Host Committee will be established in February 2009.
2/2/2007 6
Background (cont)
• The Bidding Committee submission date to the NFL is April 2, 2007.
• The NFL Team Owners will award Super Bowl XLV on May 23, 2007.
2/2/2007 7
Background (cont)
The Bidding Committee has solicited six cities to participate in the regional effort:
Dallas Arlington Ft. WorthIrving Grapevine Grand Prairie
Four counties are also being solicited to participate:
Dallas DentonCollin Tarrant
2/2/2007 8
The First Ask
The Bidding Committee is seeking from the City of Dallas:
• Its participation, as an endorsing municipality, to initiate the
establishment by the Texas Comptroller of Public Accounts of an
Other Events Trust Fund, pursuant to State law.
2/2/2007 9
Signature Events
As an endorsing municipality, the City of Dallas is eligible for several key events:
– NFL Headquarters Hotel which requires a 900 room block in a single hotel
– NFL Experience with an estimated attendance of 200,000 will require an estimated 850,000 square feet of exhibit space
– Friday night Commissioners’ party with an estimated VIP attendance of 5,000 will require 125,000 square feet of space
– Saturday night event with an estimated attendance of 10,000 willrequire an outdoor venue for a concert and fireworks
2/2/2007 10
Other Events Trust Fund
• Tarrant County, Dallas County and the City of Dallas are the endorsing counties and endorsing municipality for an
Event as currently defined under Article 5190.14 Vernon’s Texas Civil Statues, Section 5A.
• An endorsing municipality must have a population of one million or more and be selected as a site for a qualifying
special event.• The purpose of the Other Events Trust fund is to access
the incremental state and local sales and use tax, hotel occupancy tax, and mixed beverage tax revenues that
are attributable to a qualifying special event within the State of Texas.
2/2/2007 11
Other Events Trust Fund(cont)
• The use of the funds as provided by state statute require:
–Each endorsing municipality must enter into a event support contract with the Host
Committee to authorize the disbursement of the funds.
2/2/2007 12
Other Events Trust Fund (cont)
• An economic study is submitted to the State Comptroller that estimates the incremental tax
revenues to result from holding the Event in the City and County, and the State Comptroller
accepts the results and determines that the market area consists of the endorsing
municipalities.• The State may deposit the lesser of (1) the
estimated incremental State tax revenue or (2) 6.25 times the total City/County estimated
incremental tax revenue.
2/2/2007 13
Other Events Trust Fund(cont)
State vs. Local Money
• As an example, if the total estimate City/County taxes is $150,000 and the estimated State tax is
$110,000, then• 6.25 times $150,000 = $937,500
• The State Comptroller will deposit the lesser amount of $110,000
• The total City/County deposit required to maximize the state deposit is $17,600
($110,000[maximum state dollars] divided by 6.25)
2/2/2007 14
The Second Ask
• The Bidding Committee is requesting of the City of Dallas governmental assurances to ensure
that all services for Super Bowl XLV activities held within the City of Dallas are provided at no
cost, expense, or liability to the NFL or the Host Committee.
2/2/2007 15
Governmental Assurances
• Ambush MarketingTo provide a one-mile anti-ambush marketing “Clean
Zone”around the stadium and around area airports, and a 6-block radius “Clean Zone”around the
headquarters hotel and NFL Experience.• Public Safety
To provide all law enforcement and fire and medical services during Super Bowl activities within the City of
Dallas.• Airport Authority
To provide cooperation to the NFL in establishing information booths, providing meeting space and
responding to special service requests.
2/2/2007 16
Governmental Assurances (cont)
•Tax ExemptionsGross receipts derived from official NFL
activities will be exempt from all state, county, city and other local taxes.
•Vehicle LicensingAll fees for special licensing of official NFL
vehicles be waived.•Temporary Flight Restrictions
Airspace above and around the Stadium must be protected by restricting access to all aircraft,
with the exception of aircraft used for television and security.
2/2/2007 17
Governmental Assurances (cont)
• Transportation –Rates for buses and limousines may not
exceed existing tariff rate as June 1, 2010.–Governmental authorities must commit to
providing variable message signs for the purpose of traffic management and public
messaging.–Park and Ride shuttle must be operated
during the NFL Experience and day of Super Bowl at no cost to the NFL.
2/2/2007 18
Governmental Assurances (cont)
• Venue Reservation Agreement
–Venues with a seating capacity of 1,000 seats or greater agree to honor a reservation period
which ends September 1, 2010 for activities held in conjunction with the Super Bowl.
–Venues agree not to solicit, negotiate, act upon or entertain in any way any offers to lease
any part of the venue during the reservation period.
2/2/2007 19
Governmental Assurances (cont)
• Venue Rental Requirements
–NFL retains rights to designate the food and beverage provider and retain 100% of all
proceeds from sales.
–NFL to retain 100% of proceeds from admission ticketing, novelty, signage and
advertising sales.
–NFL permitted to select security personnel.
2/2/2007 20
Impact
• Per NFL estimates, hosting a Super Bowl will generate an estimated $400 million of economic
impact to the region. • Global exposure from media broadcasts will
allow the City of Dallas to showcase the investment in its image and infrastructure.
• The City of Dallas will benefit by providing the majority of the required hotel room nights. A
large portion of the visitors to the region will visit the city’s restaurants and other entertainment
venues.
2/2/2007 21
Recommendation
• Authorize the City Manager to enter into negotiations with the Bidding Committee to
address the following:–City of Dallas’ participation as an endorsing
city to initiate the Other Events Trust Fund.–City of Dallas’ contribution of its incremental
sales and excess mixed beverage tax revenue to the Other Events Trust Fund.
Note: The hotel occupancy tax is restricted by bond covenants and contractual requirements. The mixed beverage is also restricted by bond covenants to the extent needed for operation
and maintenance of the convention center complex.
2/2/2007 22
Recommendation (cont)
–City of Dallas’ requirement to enter into an event support contract with the Super Bowl Host Committee
which provides that the City of Dallas has first priority position for payment of its incremental expenses from
the Other Events Trust Fund.
–City’s full recovery of its incremental expenses in support of Super Bowl XLV in 2011.
–To modify the reservation requirements to comply with existing facility contracts and fee structures.

Super Bowl XLI - Colts-Bears draws No. 3 Audience Of All Time

Colts-Bears draws No. 3 audience of all time
NFL.com wire reports

NEW YORK (Feb. 5, 2007) -- Peyton Manning had a lot of witnesses to his soggy super victory, with the estimated 93.2 million viewers representing the second most-watched Super Bowl broadcast ever.

Only the 1996 Super Bowl between Dallas and Pittsburgh, which had 94.1 million viewers, had a bigger audience, according to Nielsen Media Research on Monday. Behind that 1996 game and the M*A*S*H series finale, Super Bowl XLI was the third most-watched program in television history.

The presence of one of the game's most popular players in Manning, the Indianapolis Colts' quarterback and a major-market team from Chicago undoubtedly juiced the ratings.

It was the highest-rated Super Bowl game since St. Louis-Tennessee in 2000. The viewership is higher this year even though the ratings are lower than in 2000 because there are more homes now with television sets.

The Colts beat the Bears 29-17 in a game played during a driving rainstorm in Miami. It was shown on CBS, a division of CBS Corp.

The Super Bowl last year between Pittsburgh and Seattle drew 90.7 million viewers.

Despite the huge audience, the Super Bowl didn't provide much of a jolt to the CBS drama Criminal Minds, which was given the choice time slot following the game. Criminal Minds was seen by 26.2 million viewers. While that's the biggest audience the second-year show has ever delivered, it dwarfs the 38.1 million people who saw Grey's Anatomy after ABC's telecast of the game last year.

According to another measuring service, the most-watched moment of the CBS broadcast wasn't Manning's lone touchdown pass, the interception and touchdown run by Kelvin Hayden or even Prince's electrifying halftime show. It was the Bud Light ad featuring Carlos Mencia and a language class, according to Tivo.

The digital recorder company's measurement includes not only people who watched the commercial live, but those who froze the set and went back and watched the commercial, said Todd Juenger, vice president and general manager for audience research.

More viewers with digital recorders tend to replay the Super Bowl commercials than game action perhaps because broadcasters offer plenty of replays of game action on their own, he said.

The most popular minute of the actual game, representing most Tivo replays, was after a personal foul was committed following an Indianapolis kickoff in the third quarter, he said.


AP NEWS
The Associated Press News Service

Super Bowl XLI Ad Review Part 1 - Part 2 - Part 3: SF American Marketing Association

I attended this meeting of the San Francisco Chapter of the American Marketing Association on the invitation of my friend Beth. It is an informative and entertaining look at ads from the 41st Super Bowl game, and by ad and marketing professionals based in the San Francisco Bay Area. What follows is an entertaining three-part video series of this discussion.

As far as I've seen, this is the only online presentation of a full panel review on the Internet, so take advantage of it, and pass the link to it on to your friends and co-workers.

As for Super Bowl XLI, it was the third-most-watched tv program in the history of television. According to USA Today, CBS' Super Bowl XLI drew 93.2 million fans for the second-most-watched game ever — behind the 94.1 million who tuned in to the 1996 Cowboys-Steelers contest — and the third-most-watched telecast (the 1983 M*A*S*H finale drew 106 million). Last year's game: 90.7 million.

Here's the SF AMA's description of the meeting, followed by the videos in series:

As Super Bowl XLI is poised to return to sunny South Florida for the ninth time in 2007, the TV commercials surrounding the game will be all the talk on Monday.

We will hear whether companies' Super Bowl TV commercials have generated the "water cooler" conversation? Marketers dropped more than $150 million on Super Bowl commercials in 2006, but will the spots be good enough to make viewers want to speak out, tell others, discuss it on a blog or post a comment online? Did my $2.6 million ad create a buzz or blog comment? With new metrics on analyzing buzz, was the buzz positive or negative? Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI?

Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a $2.6 million Super Bowl ad as a branding exercise? Come hear a panel of industry professionals discuss the pros and cons of Super Bowl ads at the San Francisco American Marketing Association February 8 event.

Speakers
Dante Lombardi -- Executive Vice President, Group Creative Director - McCann Erickson San Francisco
Paul Venables - Founder and Co-Creative Director -- Venables Bell & Partners
David L. Smith - CEO -- Mediasmith Inc.
Paula Storti - Managing Director -- Worldwalk Media
Mike Mazza - Executive Creative Director -- JWT
Rick Quan - CBS 5 Sports Anchor -- CBS 5 (less)

Video Part One



Video Part Two



Video Part Three

How to Pick A Super Bowl Party - Zennie Abraham's Criteria For Selecting A Super Bowl Party

With every Super Bowl Game in a "host city" comes Super Bowl Parties. From Maxim to Playboy to Leigh Steinberg, there are at times too many parties. There were over 1,000 in Miami, the host city for Super Bowl XLI. How does one determine which parties to go to? Read on for help from a Super Bowl verteran. Me: Zennie Abraham, CEO of Sports Business Simulations , has attended five Super Bowls, and counting.

I also headed the effort to bring the 2005 Super Bowl to Oakland. (Oakland lost to Jacksonville on the third ballot vote of NFL owners.)

I felt compelled to write this after my great Miami Super Bowl experience, where I went to six parties, and didn't pay a dime. That's what maintaining good relationships gets you. But I digress, here's my guide. (Which can also apply to the NBA All Star game, by the way.)

Things You'll Need

Here's what you need to know about a Super Bowl Party. First, location. Where's it at. Second, how much does it cost to attend? Third, has it been done before. Beyond that, here's a step by step plan.

Instructions

STEP 1: Is PDiddy or another celebrity's name on it? If so, don't go to the party. Why? Because celebs who's names are part of the party name sometimes don't show up. Meanwhile, you're dealing with a lot of people in a crowded place waiting for that person to show. Save your money. I made this mistake in Detroit in 2006, when PDiddy himself failed to come to a Super Bowl Party with his name on it. But the place -- the Elylisium Lounge -- was so packed, the fire marshal threatened to shut the party down three times.

STEP 2: Does the party have free food? The best Super Bowl parties all have free food; the PDiddy party had no food at all. If you have to pay for food, don't go. There's no excuse other than poor planning for a lack of free food. If you have to pay for the party, you should expect that the caterer has been secured and paid. Plus, eating is a great way to cut down the impact of any cocktail you may consume. Which brings me to this point...

STEP 3: Are the drinks free? Again, if you're paying a lot to go to a party, the drinks should be free. That's a basic Super Bowl Party rule. If you go to the Playboy, Maxim, or Leigh Steinberg parties, the drinks are free. Don't even think of going to a Super Bowl party where you have to pay for drinks, unless the party itself is free of charge.

STEP 4: Is the party in a central location? Where is the party located? If it's in a downtown location, well served by cabs, and all of the other criteria for a Super Bowl Party are met, then go to the party. But if it's located way out in some suburban location where the cabs call once every 20 years, forget it. The best Super Bowl parties are the easiest to get to. Now, I'll place a word in for some very exclusive parties that are way out in a suburban location. I've been to a few of them, and given the celebs in attendance, I can understand. This was true for a party I attended at the Doral Country Club. But then cabs do serve at places like the Doral, so my basic rule applies -- it must be a place cabs call to.

STEP 5: Is there one party price? What's the price of the party? Is there one price or a level of prices? If there's a level of prices, avoid the party. It means that someone there will play favorites and as the result, what people paid for the party will be all over the place. If you paid for a ticket at $600 and find that someone else just paid $100 and for the same service, you will feel cheated and rightly so. Don't bother. One price should fit all.

Overall Tips & Warnings

If all of the criteria I listed above are met, it's obvously a party worth attending. But here are some more tips. First, don't drink and drive. Remember, you're more than likely from out of town and the last problem you need is to come back to the Super Bowl host city just to defend a Driving While Intoxicated (DWI) charge. Forget it. If you're going to drink -- and most people do -- take a cab or a limo. They're plentiful for Super Bowls.

Here's a major warning: If you're going to buy a Super Bowl Party ticket do it where the purchase is either directly from the party producer or the transaction is insured. Some people posing as ticket brokers may sell you a fradulent ticket. I'm serious. The Super Bowl is also a magnet for dishonest business people. If you're going to buy a ticket, go to our site http://www.sbstickets.com"> , where your ticket transactions are secured as we're part of the StubHub network.

Super Bowl Party - ESPN Party At The Miami Design Center

This video is of the great Friday, February 2nd party thrown by ESPN / NEXT and held at the Miami Design Center. In perfect ESPN fashion, the entire block was taken over as well as all of one building.

It was a total blast, and as you can see, I tried to capture as much of it as I possibly could. The only thing I didn't like was the VIP building got too hot after it filled with people. Also, the food wasn't as plentiful or as good as it was at the ESPN Party in Detroit. But it was a great effort overall.

Note the ever present Cadillac cars as they were a major sponsor. But also note the demographics of the people. It must be noted that this is a private party, so the marketers have a captive audience. It's a great lesson in sports marketing.

At the end of the video, we get to see a concert by LL Cool J and it can be said that he did bring the house down!

Super Bowl XLII - Arizona Super Bowl XLII Host Committee Gets Ready For 2008 Game - AZCentral.com

Glendale prepping for Super Bowl XLII
Scott Wong

The Arizona Republic
Feb. 7, 2007 12:00 AM

MIAMI -When the clock hit zero Sunday night at Dolphin Stadium, and the Indianapolis Colts were crowned the NFL champs, planning efforts for Super Bowl XLII at University of Phoenix Stadium in Glendale kicked into high gear.

This time next year, more than 175,000 visitors will flood the state in a span of a week. Hotels, restaurants and local attractions will be brimming with out-of-towners.

And game-related festivities, from an National Football League interactive theme park to swanky VIP parties, will extend to every corner of the Valley, making the region the hub of the football universe.

To pull off the colossal undertaking, organizers from the Arizona Super Bowl XLII Host Committee will need a solid foundation: an estimated $15million in public and private sponsorship and an army of 10,000 volunteers.

"There's no question, it's massive. And every day, the energy ramps up," committee President Bob Sullivan said earlier this week over the chatter of dozens of sports radio hosts broadcasting from the floor of the sprawling Media Center in Miami Beach. "It's daunting but it's calming, because (being here) allays some of the anxieties.

"The unknown becomes the known."

Sullivan is part of an Arizona contingent of more than 60 tourism, transportation, law enforcement and other officials that has been in Miami since last weekend. They've been scrutinizing everything from airport security and shuttle routes to jerk-chicken skewers at a media party.

Those are just a couple of the thousands of details that go in to planning for a weeklong extravaganza that attracts America's wealthiest executives and celebrities, is beamed to television sets in more than 230 countries and is expected to give a $400 million boost to Arizona's economy.

"Everybody wants a piece of the action," said Jack Clary, a former reporter and Super Bowl media consultant from Boston who has attended all but the first two bowl games. "It's grown from a media event into a business event."

Arizona organizers will tackle the mega-event by breaking it down into parts: media relations, hospitality, transportation, security and special events, among others.

The host committee's more tangible efforts include staging up to three exclusive media parties and organizing football clinics for 20,000 youths.

Also in the works is a downtown Phoenix block party, similar to the one held along Mill Avenue when Super Bowl XXX came to Tempe in 1996.

Carrying lessons from Miami, Arizona organizers also will draw from last month's Fiesta Bowl and BCS National Championship Game, both held at the Glendale stadium.

Glenn Dickey - San Francisco 49ers Head Coach Bill Walsh Caused Increase In Hiring Of Black Coaches In NFL

My friend and SF Examiner columnist Glenn Dickey wrote this great column on ex-49ers coach Bill Walsh, which I post here and link to here.

Dickey: Walsh laid groundwork for black coaches

"Bill Walsh was not only a groundbreaking offensive coach with Stanford and then the 49ers, he also was instrumentral in integrating blacks into the coaching ranks. Notably, Denny Green and Ray Rhodes were on his staffs and went on to become head coaches." - Glenn Dickey.

Feb 2, 2007 3:00 AM (5 days ago)

SAN FRANCISCO - Tony Dungy and Lovie Smith will be the first black head coaches to face each other in the Super Bowl because of groundwork laid by Bill Walsh.

From his first year as a head coach — at Stanford in 1977 — Walsh looked for black assistant coaches. Denny Green was on his first staff.

“Denny was one of our first hires,” Walsh said this week. Green later became head coach at Stanford and then one of the first half-dozen black head coaches in the NFL.

When he came to the 49ers, Walsh started an intern program to bring in black assistants. One of them was Ray Rhodes, who also became one of that first group of black head coaches in the NFL.

“You have to start somewhere,” Walsh said. “At that time, NFL teams weren’t even hiring black assistants.”

In 1987, Walsh created the Minority Coaching Fellowship program, which has produced several black college coaches, including Tyrone Willingham, who has coached at Stanford, Notre Dame and Washington.

He also started a yearly conference of black college coaches to discuss their situation among themselves. Lowell Cohn and I were the only writers present at one memorable meeting, when coaches talked frankly among themselves and then listened to a candid message by Dr. Harry Edwards about their specific role and the condition of black society. An organizer of the black athletes’ protest at the 1968 Olympics, Edwards was a sociology professor at the University of California who had been brought to the 49ers by Walsh to counsel players. He is still on the 49ers’ payroll.

Walsh then turned his focus to the NFL, working with Roger Goodell, now the NFL commissioner but then an assistant to Paul Tagliabue, on a program to help black assistants get head-coaching jobs.

“They weren’t even getting interviews,” Walsh said. “I don’t think it was racism so much as just indifference. White coaches and administrators had their own jobs, their own concerns.”

“I’ve worked with Bill almost from the time I came into the league in 1982,” Goodell said when I interviewed him before he became commissioner, “and I’ve never ceased to be amazed at the depth of his knowledge and understanding. He has a way of processing information and formulating a plan quickly.”

That’s exactly what Walsh did with his program to get black assistants into head-coaching jobs.

“They weren’t even getting interviews,” he noted, “So, we set up a video program where these coaches were interviewed and could then send tapes to clubs.”

One black assistant who did get interviewed was Marvin Lewis, but Lewis didn’t interview well because he didn’t know what was expected. So, Walsh set up seminars with other NFL executives to instruct the black assistants on how to interview.

The black assistants were prepared when the Rooney Rule, which mandates the interviewing of at least one minority candidate for head-coaching jobs, was installed in 2002. There were seven black NFL head coaches last season.

It all comes back to Walsh, who has affected so many people with his intelligence and compassion.

“To focus on him as a football coach is really a mistake,” Goodell said, “because it ignores the breadth of the man. He’s been involved in our league in so many ways.”

Tony Dungy and Lovie Smith can attest to that.

Glenn Dickey has been covering Bay Area sports since 1963 and also writes on www.GlennDickey.com. E-mail him at glenndickey@hotmail.com.

Deadspin Runs Photo Calling Super Bowl "Negro Bowl" - Why?

Ok, I'm not comfortable with the tag or the photo, which I knee-jerk found offensive. I just did. What's the point? I just don't get this stuff at all, I really don't.

We're doing just fine, I thought, then Deadspin, which I read and like and who's editor I respect, does this.

Why? Why? Why?

Interesting Statement On Churches and NFL Super Bowl Viewing

I found this very interesting notice over at NFL Media.com:

February 2, 2007
STATEMENT FROM AN NFL SPOKESMAN:
The National Football League has absolutely no objection to churches and others hosting Super Bowl viewing parties as long as they do not charge admission and that the game is shown on a television of the type commonly used at home.

We are simply following copyright law and have done so consistently with regard to hotels, theatres, museums, schools, arenas and other such venues.

This is nothing new. It is a matter of longstanding policy and the law. We have no rules that relate to viewing at home on any type of television.

That's all there was to the statement. More on this later.

Tony Dungy Day Declared In Michigan - AOL

According to AOL's mjd, Michigan politicians have declared their should be a "Tony Dungy Day." Here's the info

Lawmakers want Tony Dungy Day in Michigan
February 5, 2007
ASSOCIATED PRESS
LANSING — State lawmakers on Monday proposed a day honoring Indianapolis Colts coach Tony Dungy, who was born and raised in Michigan.
Dungy, whose Colts won the Super Bowl, is from Jackson, where he excelled in football at Parkside High School. He is the first black coach to win a Super Bowl.
Advertisement

“Because of the strength of his character, as well as his success on the field, Tony Dungy is an inspiration to all of us,” said Senate Minority Leader Mark Schauer, D-Battle Creek, whose district includes Jackson.

Schauer plans to sponsor a legislative resolution proposing “Tony Dungy Day” along with Democratic Reps. Marty Griffin of Jackson and Mike Simpson of Jackson County’s Liberty Township.

They had not yet determined which day to honor Dungy.

Bauer's Pure Rush Party - AOL's Stephanie Stradley Pays A Visit

Last week's Bauer's Pure Rush Party was a hit, and was covered by none other than America Online's Stephanie Stradley.

Check out her post with a click here.

Thanks Stephanie!

21st Leigh Steinberg Super Bowl Party In Miami - Video

(Leigh Steinberg -- in suit -- with my friend Randy Gordon.)

I had the honor and pleasure of attending Leigh Steinberg's 21st Super Bowl Party in Miami and held at the Westin St. Francis Grand Floridian Yacht which is docked just off Ocean Avenue. This, my fourth of Leigh's parties I've attended, was the best. And this was due to the intimacy provided by the combination of the yacht and the grounds below. As a result, there was a lot of interaction rather than people sticking in their own groups and clicks.

The video -- as a result -- reflects how people did relate to each other there. It was a lot of fun. Stars? Well, I'm not the best at recognizing people, but I did talk a while with with Julian Jenkins of the Tampa Bay Bucaneers, Jack Del Rio, Heach Coach of the Jacksonville Jaguars (not in video) and ESPN's Woody Paige (in the video) and Tony Rially (not in the video as well as Actor Billy Baldwin (Not in the video).

(As a note, Baldwin said that he's lanching an extreme sports tour later in the year.)

Finally, much of the video focuses on Al Samuels and Steve Fleming of NBC's "Sports Action Team" and their segment filmed with Leigh Steinberg, and Bruce Perlmutter, the GM of the Tribeca / ESPN Sports Film Festival.

The 2007 Playboy Super Bowl Party, Miami, At American Airlines Arena - Video

The problem with living life and recording the life you live is that the act causes a delay in uploading the videos. Thus, I'm just getting the videos uploaded and embeded in the appropriate blog posts. Here's an example: last Saturday's Playboy Party at American Airlines Arena.

This was my first Playboy party out of the five Super Bowls I've attended and I'm glad I did because now I can say I've been to one and show you too. For all of the build-up it's really got the same things as other parties I've attended: music and free food and drink -- Super Bowl Party requirements. What other parties don't have is a dress code requirement for women that reads "Lingerie or Less." I'm not kidding. There was a lot of women who did comply with the dress code, as the video will show.

My complaint is there are too many guys, and almost no one dancing. The reason for the dance problem is the way the music is played: they only play part of a song for about 30 seconds, then switch to another tune, so you really can't get into a rhythm that allows you to grove and move.

There were a lot of celebrites, too. Rapper Too Short, ex-Pittsburgh Steelers Running Back Franco Harris (whos' a nice person), Oakland Raiders Wide Receiver Jerry Porter (who seemed a little paranoid that one would recognize him as Jerry Porter), to name some of the people I recognized when my eyes weren't drawn elsewhere. Writing on that, there's a lot of people just standing and looking around, mostly guys in groups. The female count needs to be upped considerably.

Before I get to the video, here's another idea: have a dress code for men calling for pajamas in honor of Hugh Hefner.

Here's the video:

Super Bowl XLI - Fun But Dolphins Stadium Must Be Weatherized

I'll have more on this soon, but I'm writing from my friend's guest room at his place on 15th and Jefferson in Miami Beach. I just woke up from the wettest Super Bowl experience I've had, and frankly I did enjoy it.

Right now, I'm going to get some rest, get up, and start packing. Oh, I'll write more when I do. But let me report that Dolphins Stadium needs to be weatherized! It wasn't made for rain at all!

The 11th Street Diner - A 24-Hour Place For Food In Miami Beach

My friend Steve Schnitzer was kind enough to put me up in his new place with his sister and my friend Beth while we were in Miami for the Super Bowl. Steve's got a great 24-hour restaurant called the 11th Street Diner on 11th and Washington in Miami Beach.

The staff there is both friendly and funny, as this video will show. After the video, I placed some text I found about the diner online.

Here's the video:

LL Cool J - ESPN NEXT Super Bowl Party Miami Concert In Miami Design Center

On Friday night, I was invited to the ESPN NEXT Super Bowl Party held at Miami Design Center. The party's producers -- ESPN, NEXT, and Sony Playstation -- took over the entire main block and one building of the district and produced one of the best Super Bowl parties I've attended. I'll have more videos on this party, but for now I'm presenting you with the best part of the evening, a private concert by none other than LL Cool J. He rocked the house!

What was so interesting to me is the contrast in the crowd. The people close to the stage were young, of diverse backgrounds, and mostly female; as one moved away from the stage, the audience turned to one mostly white, older, and male. It wasn't a random group, as one had to have a pass to get into the party. By the time LL Cool J started, it was midnight and about 1,000 people remained for the concert. There were probably 5,000 people for the party as a whole.

Here it is:

Super Bowl Party - Bauer's Pure Rush Miami A Success

Thursday night in Miami before Super Bowl XLI -- that's 41 -- featured a number of parties held under a clear sky and a full moon. One of them was Bauer's Pure Rush Miami Super Bowl Party.

Ok,you know about the party if you're a regular reader of this blog. But I'm here to tell you it was a blast! The buffet and cigar bar at The Havana Club was a total load of luxurious fun and drew stars like Fox Sports' Chris Myers, who annouced to a couple of beautiful women that he would do anything for a drink.

A free drink.

After 10 PM, the party moved over to Brick's Nightclub, where the parade of stars continued without interruption. I arrived a bit later, so I missed a face to face with stars, but I'm told that many of the people slated to come did make it. I did see and talked to Warren Moon, the former NFL Quarterback, and client of Leigh Steinberg. Willie McGinest, the famed New England Patriots Linebacker / Defensive End, was one of the party's sponsors and was appropriately dressed in white.

Aside from that, there were a gaggle of lovely women and to be frank some could not seem to keep all of their clothes on. I'm serious. There was one partier who was either pushing her shorts down, or pulling her top up, or having her shorts pushed down and having her top pulled up.

In fact, many of the party patrons where decked out that way, which is why it was subtitled "Heaven: The White Party." Brick's itself is a huge place that must have played host to about a thousand people. Much of the party was held on a roof-top space and the night was perfect.

Steve Young. Steve Bono. Jay Marriotti. -- Greetings From Miami Beach!

Hello. I arrived last night at about 8 PM when our plane touched wheels at Miami International Airport. The flight itself was a lot of fun -- two ex-49ers Quarterbacks were on the American Airlines flight 442. Steve Young was in the eighth row of first class. Steve Bono -- who I met at the GAP Project Red Party -- was just three rows behind me.

Steve Bono, his wife Tina, and I were talking at the gate just before boarding, when Bono spotted Steve Young walking up to the gate with his cap pulled down over his forehead and a Bluetooth phone in his ear. "I guess he's trying not to be recognized," Steve said. To which I replied "No one really cares. It actually draws attention to him when he pulls the cap down."

Bono expressed dismay with 49ers Owner John York's attempt to move the team to Santa Clara, stating that he and other 49ers Alums did a lot of work to help keep the Niners in San Francisco, including trips to see Governor Schwarzenegger.

The flight was a lot of fun. I sat next to someone who works for EA Sports, and saw a friend of a friend who was just six rows ahead of me; we exchanged numbers after the flight.

After I got settled in, my friend's brother took me on a tour of South Beach and we ate at his diner called "The 11th Street Diner" on 11th and Washington in Miami Beach. Great food!

Then, we walked around and ran into Jay Marriotti, of the Chicago SunTimes and the ESPN Show Around the Horn at the Clevelander Sports Bar, which was hoping late into the night. Jay's a nice guy. And what a nice night it was!

More soon!

Super Bowl Media Day: Interview With Chicago Bears Head Coach Lovie Smith

FOR IMMEDIATE RELEASE
Super Bowl XLI – Tuesday, January 30, 2007
QUOTES FROM CHICAGO BEARS MEDIA DAY
HEAD COACH LOVIE SMITH
(on any opportunities to visit with Tony Dungy and their relationship) “We got a chance to spend some time together last
night and this morning. I am just thankful for the opportunity Tony gave me. I was the defensive backs coach at Ohio State
and Tony hired me on his first staff as the linebackers coach and put me in charge of coaching Hardy Nickerson, Derrick
Brooks and guys like that. I’ll always be grateful and thankful for that opportunity. To compete against him on a national
stage like this is a dream come true.”
(on what he learned from Tony Dungy) “One of the early things I got from Tony was that he brought different personalities
in on his coaching staff and told all of us to just be ourselves. That was my philosophy coming in. I’ve always tried to be
myself. As a young coach, it is good to see someone at the top level handle themselves that way. Hopefully, guys out there
right now that aren’t screamers and yellers will realize that players want you to teach them as much as anything. They want
you to help them with their trade. They will not turn you off as much if you reason with them as a real man.”
(on his relationship with his mother) “Like all sons, I loved my mother dearly. At a young age, she let me know that I could
do whatever I wanted to do, not to use being poor or where I came from as an excuse for what happens to me in life., to not
feel sorry for yourself and she preached to me about hard work. To not set your dreams too low, but shoot for the sky and
I’ve had a chance to see her persevere. I’ve had a chance to see her fight diabetes that has taken her sight, but she doesn’t
complain. Every day her glass is half full. I get a lot of advice each week from quite a few people and she’s definitely one of
them. I’m trying to figure out how my mom who can’t see can give me this kind of advice and try to tell me exactly who I
should start and all that. She’s a football lady and I’m just glad she will get a chance to hear the game here at Dolphin
Stadium.”
(on if his calm attitude has helped Rex Grossman) “I hope so. Rex isn’t looking over his shoulder. None of our players are.
They know it’s a game of production and you have to produce, but they know at the same time, there is a reason why we
have chosen them to be in this position. Rex knows that there is a reason he is leading our team. We believe in him. He is a
good football player and all Rex has to do is look at his record. He has been a winner throughout his life and he has been that
way with us since he has been our quarterback. He’s fought through a lot, too. The only thing I have seen that has hurt him
has been injuries and this year he has been injury-free and we are excited about that.”
(on his thoughts about making history as an African-American coach in the Super Bowl) “I have had a chance to reflect on
what we are doing. I know that we are taking a step in the right direction. I know about the guys that have come before me
that did not get an opportunity, and some of the guys that did. I’m going to talk about winning. I know about John
Thompson being the first black coach to win in the NCAA basketball tournament. I had a chance to communicate with Bill
Russell a little bit this week and he is the first Afro-American basketball coach to win an NBA title. I know about all of that.
One of our teams will win so we will have a black coach that has led his team to the Super Bowl and hopefully, young
coaches out there will see that and know that you can achieve whatever you like.”
(on how he sees the Super Bowl as a platform for his religious faith) “My relationship, first, is with Jesus Christ and he is the
center of my life. I try to live a Christian life. I would like for guys to know my faith based on what they see on a day-to-day
basis. I had a chance to see that on a daily basis with Tony Dungy. I had a chance to see Tony through a lot of storms and he
has been the same guy all the way. This is also an opportunity for us to acknowledge our belief in Jesus Christ, which we do,
and hopefully more people with come around to him based on that.”
(on if it is special to be one of the first Afro-Americans to coach in the Super Bowl) “Yes, it is very special to both of us.
We would like to open doors for others coming through the ranks and I think we are doing that, being on an international
stage like this. At the same time, both of us would like to be the first black coach to hold up that world championship
trophy.”
-more

Super Bowl Media Day: Interview With Colts Offensive Coordinator Tom Moore

FOR IMMEDIATE RELEASE
Super Bowl XLI – Tuesday, January 30, 2007
QUOTES FROM INDIANAPOLIS COLTS MEDIA DAY
OFF. COORDINATOR TOM MOORE

(on how much Peyton Manning is involved in the game planning) “We talk about it and there are things he likes and some
things he doesn’t feel comfortable with, but we go over it and hash it out and make sure we’re on the same page and make
sure we’re doing things that are sound and things he feels comfortable with. It’s important that he feels comfortable with it
and the chances of him being successful go up. I don’t want to put a guy in there and have him do something that says Tom
Moore says you got to do this. Well, he’s the guy that has to take the snap and there are lots of things you can do so let’s do
good things. I take my hat off to him, he comes up with a lot of great suggestions.”

(on play of the offensive line) “They are doing excellent and it’s evidenced by being able to run the football. One of the big
things is pass protection. In other words, we take big pride in pass protection and we take big pride in not getting the
quarterback hit. We want to keep the quarterback clean and the offensive line has done a great job.”

(on if the offensive line is overlooked) “I don’t know of any offensive line that truly gets the recognition that they deserve
because it’s the toughest position to play and the toughest position to coach. We who coach them and are around them, we
know how good they are.”

(on how the offense has changed over the last three decades) “I think the biggest change that goes on continually and that’s
why you have to keep up to date, are all the substitution packages. Defensively, they are running substitutes in the game all
the time. Substitution pattern and getting your blocking and protections squared away, that’s a constant thing that keeps
advancing.”

(on if his coaching philosophy has changed) “No, my philosophy has not changed. My philosophy is to get your best 11
players on the field and get your offense designed that takes advantage of their abilities.”

(on the toughness of the Bears front four) “They are great athletes and they are very well coached. Their coaching staff is
excellent. Lovie (Smith) does a great job with the coordinators – they are very well coached. You watch them execute and
you have so much respect for them and their ability. They are excellent.”

(on play calling during the game) “I give him (Manning) an idea of what we’re thinking. We have a set game plan and I give
him certain ideas and he goes from there. He makes a lot of great calls, any of the bad ones are mine.”

(on not being a head coach) “I don’t worry about that stuff. I have to be me. I have not been cheated because I haven’t been a
head coach. Nobody owes me anything. I haven’t been cheated. I’ve been 30 years in this League and it’s a privilege to coach
in the National Football League. The way I’ve been able to raise my family, the things I’ve done and the biggest thing, 30
years to do exactly what you want to do and have fun. You can’t buy that with money. “

2006 NFL PLAYER COMPENSATION FOR NFL POSTSEASON GAMES

From NFLMedia.com

*Wild Card Games:

$18,000
Divisional Playoff Games:

$20,000
Conference Championship Games:

$37,500
Super Bowl Winning Players:

$78,000
Losing Players:

$40,000
Pro Bowl Game Winning Players:

$40,000
Losing Players:

$20,000

NFL Super Bowl Hotel and Media Center Information - NFLMedia.com

For anyone in the media who may not have access to the website

NFL HEADQUARTERS — Marriott Biscayne Bay,
1633 North Bayshore Drive, Miami, FL 33132,
(305) 374-3900; FAX: (305) 536-6411.

NFL Office: (212) 450-2000.

MEDIA CENTER — Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, FL (305) 673-7311;

FAX: (305) 673-7435. Registration Desk will open at 2:00 P.M., Sunday, January 28, and each day thereafter from
8:00 A.M. until 6:00 P.M. Media Lounge will open at 2:00 P.M., Sunday, January 28, and each day thereafter at 8:00
A.M. Week of game credentials can be picked up beginning Sunday, January 28 at 2:00 P.M. Gameday credentials can be picked up beginning at 10:00 A.M., Friday, February 2.

Any credentials not picked up by 6:00 P.M., Saturday, February 3, will be available at the Media Center beginning at 10:00 A.M. on Sunday, February 4. There will be no willcall at Dolphin Stadium on gameday.

ESPN's Len Pasquarelli Points To Offense's Running Game As Key To Colts Success

Colts' running game key to Super Bowl run

By Len Pasquarelli
ESPN.com

Overlooked amid the Indianapolis defense's suddenly stout performance against the run in the postseason is that the Colts' offense has taken care of the other half of football's most basic formula for playoff success.

Run the ball and stop the run. That's the simple equation, most NFL purists contend, for winning in the postseason.

And in advancing to the first Super Bowl appearance since the franchise relocated to Indianapolis in 1984, the Colts have surprised almost as many skeptics by achieving the first of those goals as they have by allowing just 76.7 yards rushing per game in their three postseason contests after surrendering a league-worst 173.0 yards per game rushing during the regular season.

Indianapolis has outrushed all three playoff opponents by a whopping average of 61.0 yards per game. The Colts, who averaged 110.1 rushing yards during the regular season, have averaged 137.7 yards in the postseason. Their rushing attempts have risen, from 27.4 per outing to 35.0. And the offensive split has changed, as well. During the season, the Colts ran the ball on 43.4 percent of their snaps. The quota is up to 46.5 percent in the playoffs.

"That might not seem like a lot," tailback Dominic Rhodes said. "But it's made a difference. Teams, I think, have been a little surprised by how we've stuck with the run. The good part is, we've run when we had to and run when we wanted to. We've used the run to dictate to people, and that's a good feeling."

Count the New England Patriots among those stunned by the Indianapolis offense's unusual reliance on the running game. The Patriots allowed 32 second-half points to the Colts in a 38-34 AFC Championship Game loss.

"With them being down like they were at halftime by so much [a 21-6 score], I think we felt like they might come out desperate and just throw every down in the second half," said New England defensive end Ty Warren. "But they didn't panic and just go one-dimensional. They stayed with the run, and it kind of kept us off-balance, definitely."

In fact, in the second half, the Colts were surprisingly balanced for a team playing from so far in arrears. On its 45 second-half snaps, Indianapolis had 21 rushing plays and 24 pass plays. On the first two possessions of the second half, both of which culminated in touchdowns that lifted the Colts into a 21-21 tie, the offensive mix was 11 passes and 11 runs.

That the Colts didn't panic, and didn't abandon the run, had another ancillary benefit: It resulted in an incredibly lopsided snap-count, one that, combined with Indianapolis' no-huddle "quick" offense, physically drained the Patriots' defensive front seven.

Beginning with 3:06 left in the second quarter, until there were just four minutes remaining in the third quarter, the Colts ripped off 34 offensive snaps, compared to only four by New England. For the game, the Colts had 80 snaps, while New England managed only 59 plays.

"It's probably the most ignored or underrated part of our offense," said Indianapolis Pro Bowl center Jeff Saturday. "For whatever reason, people keep hanging that finesse label on us. But we've shown that we can run the ball, that we can stay in the game running it and close out games running it."

That has certainly been the case in the playoffs, where offensive coordinator Tom Moore and QB Peyton Manning -- who has more freedom to audible than any quarterback in the league and makes most of his calls at the line of scrimmage -- have blended the run brilliantly with the team's explosive passing game.

Against the Kansas City Chiefs, who were supposed to have the more dangerous rushing attack, the Colts ran for 188 yards and established tempo early. Their offensive mix defined balance, with 40 passes and 40 runs.

In the divisional-round victory at Baltimore, which featured the NFL's top-rated defense overall, and second-ranked unit versus the run, Indianapolis had more rushes (35) than passes (31). And the defining moment of that game came in the final half of the fourth quarter, when the Colts just jammed the ball down the throats of the smack-talkin' Ravens. Leading 12-6 with 7:36 to play, the Colts put together a 12-play drive that included 11 runs, ended in Adam Vinatieri's game-clinching field goal and bled all but 23 seconds from the clock.

"Peyton has really handled the run well," Saturday said. "His instincts have been tremendous."

Although it isn't a hard-and-fast rule of the Indianapolis offense, the Colts characteristically key off the alignment of the opponent's safeties to determine when they run. If the safeties are in a Cover 2 or split look, backed 10 to 12 yards off the line of scrimmage and essentially unable to play run support, Indianapolis will usually run. When there is just a single high safety, Manning will throw.

The formula has been a successful one for the Colts. All they need is for it to work one more time and they'll have run themselves to a Super Bowl title.

Len Pasquarelli is a senior writer at ESPN.com.

Oakland Tribune's Monte Poole On The Color Barrier In The NFL and In Sports

Color barrier: Sports still has long way to go
Column by Monte Poole
Article Last Updated: 01/29/2007 02:37:52 AM PST

WELCOME TO Super Bowl Week, where football fans will be inundated with stories about Indianapolis and Chicago, about the various Colts and Bears, about fans and skin color.

We'll see and hear plenty about these, most assuredly the last one.

Because the skin color of Colts coach Tony Dungy is a relative match with that of Bears coach Lovie Smith. This is news not simply because neither is white but because neither is white and both have nurtured and coaxed their teams into the NFL's championship game.

Their incidental involvement in this bit of history is undeniable. The most pleasant aspect of this, though, should be the flattening of another color barrier.

Another one down, a hundred or so still standing.

If this is an example of sport leading the way, providingmembers of a race previously considered unfit with the opportunity to prove otherwise, it should be noted that sport has slowed its pace toward achieving a truly equal society.
Ownership, the most significant and aristocratic level of sports, has been excruciatingly slow to accept non-whites.
The power brokers remain overwhelmingly white — whiter than the much-publicized head-coaching ranks in NCAA Division I-A football. The owner/managing-partner level among the 92 teams in our three major sports — MLB, NBA, NFL — is roughly 2 percent Asian, black or Latino.

To be more distinct, a total of two.

Bob Johnson in 2003 bought the rights to the expansion Charlotte Bobcats, becoming the second majority owner of a major sports team; Peter Bynoe and Bertram Lee bought the Denver Nuggets in 1989, lasting three years as owners.
Johnson's purchase preceded by four months that of Artie Moreno buying the Anaheim Angels, making him the first Latino to become majority owner.
Though Hiroshi Yamauchi, the Japanese billionaire and former majority owner of the Seattle Mariners, preceded Johnson and Moreno, he sold his shares a few years ago.
Several individuals of color own minority stakes, including Magic Johnson with the Lakers, but only Bob Johnson and Moreno top the organizational chart.
Meanwhile, Reggie Jackson, urged by commissioner Bud Selig to be patient in his quest for baseball ownership, has nothing to show after nearly a decade. Joe Morgan's attempt to become president-owner of the A's, with a group led by Bob Piccinini, was rebuffed. Alabama attorney and businessman Donald Watkins, with a reported worth in excess of $1 billion, was denied in his effort to buy the Minnesota Twins in 2001 because MLB was uncomfortable with his finances.
Former Duke player Brian Davis failed in a recent bid to lead a group seeking to purchase the Memphis Grizzlies. Reggie Fowler's attempt to become majority owner of the Minnesota Vikings died amid questions about his financial wherewithal; he now is a minority owner of the team under Zygi Wilf, who received unanimous approval.
This is not so much an allegation of racism as a recitation of facts, thereby highlighting the color barriers still in existence in sport.
So many have come down, from the playing fields to the executive offices, from merely reaching the position to actually winning championships. This is another. Dungy or Smith will become the first black head coach to hoist the Lombardi Trophy.
If the definitive integration moment in this country is Jackie Robinson's entrance into the Major Leagues in 1947, the pivotal moments of measured progress came with the promotion of Bill Russell to head coach of the NBA Boston Celtics in 1966, the hiring of Frank Robinson as manager of the Cleveland Indians in 1975 and the promotion of Art Shell to head coach of the Los Angeles Raiders in 1989.
Seeing these men earn authority and experience success opened minds and softened hearts. It suggested that, lo and behold, fitness for a specific job had much less to do with skin color than with character and intellect.
Had these moves not been made on the social gameboard, would someone like Barack Obama be in position to think about running for president?
But Obama, though identified as a political star, still can't consider himself a favorite. If sports is his barometer, he is a decided underdog.
While the sight of Dungy on one sideline and Smith on the other surely represents a measure of progress, it also reiterates the statement regarding character and intellect.
Which might be enough to convince an owner or athletic director to consider what he or she might not have in the past: That a black coach not only can win a championship but also hold his own in the upper levels of society.
As sport pats itself on the back this week, reminding everyone of how far it has come, let's not kid ourselves. It still has a ways to go. We all do.
Monte Poole can be reached at (510) 208-6461 or by e-mail at
mpoole@angnewspapers.com.

Super Bowl XLI - Chicago Bears Arrive In Miami - Miami Herald

Bears touch down in Miami
The Bears landed at Miami International Airport armed with camcorders and cameras to record an unforgettable week.
BY SARAH ROTHSCHILD - Miami Herald

Chicago Bears coach Lovie Smith, wearing a navy-colored suit with an orange shirt and tie, emerged from the team plane Sunday afternoon leading a contingent of his players, who captured the moment with their digital cameras and camcorders.

The Super Bowl-bound Bears had arrived.

The procession of players, coaches and team employees lasted about 15 minutes and featured several familiar faces, including former Florida Gators quarterback Rex Grossman and defensive end Alex Brown.

Moments earlier as the plane taxied down the Miami International Airport runway, a large Bears logo on the side of the plane came into clear view and the pilot opened his window to show off a Chicago Bears flag.

United flight 9900 landed at Miami International Airport at about 3:40 p.m. amid little fanfare aside from the media horde of about four dozen photographers and cameramen; the team's arrival was closed to the public and players did not speak to the media.

''We're treating this as a presidential arrival,'' airport media relations manager Marc Henderson said.

Media had to arrive at the airport about two hours before the Bears landed because of security protocol. A packed shuttle escorted the media onto the runway, where dogs sniffed their belongings and security personnel screened media with a security wand.

Nearly 90 minutes later the Bears made their grand entrance before being whisked away by a police caravan to the nearby Hilton Miami Airport Hotel.

The Bears' fate in Super Bowl XLI won't be decided until Sunday at Dolphin Stadium. But the Bears already held one edge over the Indianapolis Colts: being the first team to arrive.

City Of Arlington, Texas Announces Super Bowl XLV Effort - City Of Arlington Website

The City of Arlington is leading a regional effort to bring Super Bowl XLV to the North Texas area in 2011. - City Of Arlington News

The game would be played at the new Cowboys Stadium in Arlington.

This week, elected officials from throughout the North Texas area joined Cowboys officials to support the formation of a Super Bowl Bid Committee. The bid application is due to the National Football League in April 2007. The selection could be announced in May 2007.

On Thursday, the North Texas Commission Board of Directors approved a resolution, pledging their support for this effort to further enhance worldwide prestige for the region, and to create “substantial economic activity and positive fiscal impacts for local taxing jurisdictions.”

“This regional effort has an economic impact of hundreds of millions of dollars that will allow us to fund efficient, better government,” said Arlington Mayor Robert Cluck. “We urge all businesses, cities, counties and citizens throughout the region to join in and support this positive enterprise.”

Robert Dale Morgan - The North Texas Super Bowl Bid Committee Lands His Help

D-FW grabs for Super Bowl
New 'Boys stadium in good position to land 2011 game; vote due in May
Dallas Business Journal - January 12, 2007
by Dave Moore

If landing an NFL Super Bowl is all about getting a head start, North Texas has a good shot at nabbing the big game for 2011.

Besides having the most-expensive football stadium in the National Football League to bid with, North Texas has landed Robert Dale Morgan, who was part of successful Super Bowl bids for Atlanta in 2000 and Houston in 2004.

The North Texas Super Bowl bid committee also has acquired the pro-bono services of Denis Braham, a Texas attorney who helped draft laws for the Texas Legislature that aided Houston in its bid for the 2004 Super Bowl.

What's more, North Texas appears to be the only community that is loudly and blatantly proclaiming that it will fight to land Super Bowl XLV.

While the city of Indianapolis has said it's likely to enter a bid, and Arizona says it also will pursue the bowl game, neither has launched an official effort to bring the bowl game home. Rumblings are that New Orleans might submit a bid, but so far, those rumors are unconfirmed.

"You'll have the most phenomenal stadium in football history, and they've got to give you the game," said Jordy Tollett, a consultant with the Greater Houston Convention and Visitors Bureau, referring to the new Dallas Cowboys stadium in Arlington.

Tollett was president and CEO of the Houston bureau when it made its bid for the 2004 Super Bowl. Tollett worked with Morgan and others to land the Super Bowl for the Houston region.

Morgan, a 23-year veteran of sports marketing and event management, was president and chief executive officer of the 2004 Houston Super Bowl Host Committee. Morgan, who couldn't be reached, also was president of the 2000 Atlanta Super Bowl Host Committee and vice president of championship management for the PGA Tour, according to the Houston Chronicle.

Tollett said the $1 billion Cowboys stadium -- which cost Arlington taxpayers $325 million -- is a crucial ingredient in North Texas' proposal. Reliant Stadium in Houston played that role for that region's application, he said.

"I think if taxpayers make that kind of commitment to the NFL, that they will honor you by giving you ... a Super Bowl," Tollett said. "It's great for the community."

Estimates are that Super Bowls draw 120,000 people and about $300 million in economic impact, while costing about $20 million for pre- and post-game parties. Braham and others involved in the North Texas bid say communities throughout the region will need to work together to feed, house and entertain those crowds, and to assemble an application that will be approved by NFL football team owners.

The owners will vote for a site for the 2011 Super Bowl in May, after applications from communities are submitted on April 2.

Other rivals?

It might be argued that Indianapolis, whose citizens covered $575 million of the Lucas Oil Stadium's $675 million cost, also has a good shot at the event.

Deputy Indianapolis Mayor Steve Campbell would be glad to argue that case, though Indianapolis officials will only say that the city is leaning toward entering the 2011 Super Bowl derby.

"We feel confident that we have the apparatus that can get it done," Campbell said. "It's a culmination of what we've been doing for 30 years." He said while the Super Bowl might be higher profile, events that Indy has hosted -- including the Indianapolis 500 -- draw greater crowds.

Campbell acknowledged that the groundbreaking of Lucas Oil Stadium in downtown Indianapolis was a lynchpin in the consideration for pursuing a Super Bowl there.

Arizona, too, is counting on its newly constructed, $455 million University of Phoenix Stadium in Glendale to draw a Super Bowl in 2011; it's already won the right to host the game in 2008. Hopes are to draw a Super Bowl to the stadium every five years, according to documents from the Arizona Sports and Tourism Authority, which owns the stadium.

The belief that newer stadiums have a better chance of attracting Super Bowls appears to have some foundation. Between 1992 and 2010, only five Super Bowls will have been held in stadiums more than a decade old, according to a Business Journal review of NFL records. And since '92, only two Super Bowls have been held north of the Mason-Dixon Line: one in Detroit and one in Minneapolis.

Tollett said it's no secret that the owners of professional teams like to vote for Super Bowls in warm destinations.

"I think they're going to occasionally go north, but I think they'll stay in a warmer climate," he said. "It's held in January or February and ... businesses want to head south for hosting purposes. I think it makes sense that they stay in a warmer destination."

Few would discount Arizona's climate.

"Just as in 2008, we have the infrastructure, the hotels and we have an unbelievably great stadium," said Debbie Wardrop, CEO of the Arizona Super Bowl Host Committee. "We have great weather and a great West Coast destination."

Indianapolis, meanwhile, brags of having 200 restaurants within walking distance of Lucas Oil Stadium.

Braham said a consortium of North Texas cities will collectively offer Super Bowl crowds a splendid time. And a regional Super Bowl application is the key to success, he added.

"You're going to have the international and national press there, focused on where the ... Super Bowl is being held," said Braham, who was recently named CEO of Winstead, Sechrest and Minick PC.

"The community coming together to show their hospitality to the fans, to the league, to the owners, teams, etc., is critical," he said. "The more they can show themselves as coming together as one, the more impressive the presentation will be."

New Dallas Cowboys Stadium
Location: Arlington
Seating capacity: 80,000, expandable to up to 100,000 for special events
Cost: $1 billion (estimated)
Completion date: 2009
Designer/ architect: HKS, Dallas
Replaces: Texas Stadium

Special features: A 60-yard-wide, center-hung video screen will allow crowds to see action up close; an 86-foot-high glass wall built into the facility will glow during evening games.