Super Bowl Party - ESPN Party At The Miami Design Center

This video is of the great Friday, February 2nd party thrown by ESPN / NEXT and held at the Miami Design Center. In perfect ESPN fashion, the entire block was taken over as well as all of one building.

It was a total blast, and as you can see, I tried to capture as much of it as I possibly could. The only thing I didn't like was the VIP building got too hot after it filled with people. Also, the food wasn't as plentiful or as good as it was at the ESPN Party in Detroit. But it was a great effort overall.

Note the ever present Cadillac cars as they were a major sponsor. But also note the demographics of the people. It must be noted that this is a private party, so the marketers have a captive audience. It's a great lesson in sports marketing.

At the end of the video, we get to see a concert by LL Cool J and it can be said that he did bring the house down!

NFL Super Bowl Hotel and Media Center Information - NFLMedia.com

For anyone in the media who may not have access to the website

NFL HEADQUARTERS — Marriott Biscayne Bay,
1633 North Bayshore Drive, Miami, FL 33132,
(305) 374-3900; FAX: (305) 536-6411.

NFL Office: (212) 450-2000.

MEDIA CENTER — Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, FL (305) 673-7311;

FAX: (305) 673-7435. Registration Desk will open at 2:00 P.M., Sunday, January 28, and each day thereafter from
8:00 A.M. until 6:00 P.M. Media Lounge will open at 2:00 P.M., Sunday, January 28, and each day thereafter at 8:00
A.M. Week of game credentials can be picked up beginning Sunday, January 28 at 2:00 P.M. Gameday credentials can be picked up beginning at 10:00 A.M., Friday, February 2.

Any credentials not picked up by 6:00 P.M., Saturday, February 3, will be available at the Media Center beginning at 10:00 A.M. on Sunday, February 4. There will be no willcall at Dolphin Stadium on gameday.