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Showing posts with label Super Bowl Party. Show all posts
Showing posts with label Super Bowl Party. Show all posts

Thursday, December 27, 2007

Super Bowl Party Marketing | How To Market A Super Bowl Party

If you're planning a Super Bowl event in Arizona, let SBS-ON market the party online for you. See more about us at e-how or at http://www.sbson.com

Wednesday, February 14, 2007

How to Pick A Super Bowl Party - Zennie Abraham's Criteria For Selecting A Super Bowl Party

With every Super Bowl Game in a "host city" comes Super Bowl Parties. From Maxim to Playboy to Leigh Steinberg, there are at times too many parties. There were over 1,000 in Miami, the host city for Super Bowl XLI. How does one determine which parties to go to? Read on for help from a Super Bowl verteran. Me: Zennie Abraham, CEO of Sports Business Simulations , has attended five Super Bowls, and counting.

I also headed the effort to bring the 2005 Super Bowl to Oakland. (Oakland lost to Jacksonville on the third ballot vote of NFL owners.)

I felt compelled to write this after my great Miami Super Bowl experience, where I went to six parties, and didn't pay a dime. That's what maintaining good relationships gets you. But I digress, here's my guide. (Which can also apply to the NBA All Star game, by the way.)

Things You'll Need

Here's what you need to know about a Super Bowl Party. First, location. Where's it at. Second, how much does it cost to attend? Third, has it been done before. Beyond that, here's a step by step plan.

Instructions

STEP 1: Is PDiddy or another celebrity's name on it? If so, don't go to the party. Why? Because celebs who's names are part of the party name sometimes don't show up. Meanwhile, you're dealing with a lot of people in a crowded place waiting for that person to show. Save your money. I made this mistake in Detroit in 2006, when PDiddy himself failed to come to a Super Bowl Party with his name on it. But the place -- the Elylisium Lounge -- was so packed, the fire marshal threatened to shut the party down three times.

STEP 2: Does the party have free food? The best Super Bowl parties all have free food; the PDiddy party had no food at all. If you have to pay for food, don't go. There's no excuse other than poor planning for a lack of free food. If you have to pay for the party, you should expect that the caterer has been secured and paid. Plus, eating is a great way to cut down the impact of any cocktail you may consume. Which brings me to this point...

STEP 3: Are the drinks free? Again, if you're paying a lot to go to a party, the drinks should be free. That's a basic Super Bowl Party rule. If you go to the Playboy, Maxim, or Leigh Steinberg parties, the drinks are free. Don't even think of going to a Super Bowl party where you have to pay for drinks, unless the party itself is free of charge.

STEP 4: Is the party in a central location? Where is the party located? If it's in a downtown location, well served by cabs, and all of the other criteria for a Super Bowl Party are met, then go to the party. But if it's located way out in some suburban location where the cabs call once every 20 years, forget it. The best Super Bowl parties are the easiest to get to. Now, I'll place a word in for some very exclusive parties that are way out in a suburban location. I've been to a few of them, and given the celebs in attendance, I can understand. This was true for a party I attended at the Doral Country Club. But then cabs do serve at places like the Doral, so my basic rule applies -- it must be a place cabs call to.

STEP 5: Is there one party price? What's the price of the party? Is there one price or a level of prices? If there's a level of prices, avoid the party. It means that someone there will play favorites and as the result, what people paid for the party will be all over the place. If you paid for a ticket at $600 and find that someone else just paid $100 and for the same service, you will feel cheated and rightly so. Don't bother. One price should fit all.

Overall Tips & Warnings

If all of the criteria I listed above are met, it's obvously a party worth attending. But here are some more tips. First, don't drink and drive. Remember, you're more than likely from out of town and the last problem you need is to come back to the Super Bowl host city just to defend a Driving While Intoxicated (DWI) charge. Forget it. If you're going to drink -- and most people do -- take a cab or a limo. They're plentiful for Super Bowls.

Here's a major warning: If you're going to buy a Super Bowl Party ticket do it where the purchase is either directly from the party producer or the transaction is insured. Some people posing as ticket brokers may sell you a fradulent ticket. I'm serious. The Super Bowl is also a magnet for dishonest business people. If you're going to buy a ticket, go to our site http://www.sbstickets.com"> , where your ticket transactions are secured as we're part of the StubHub network.

Tuesday, February 13, 2007

Super Bowl Party - ESPN Party At The Miami Design Center



This video is of the great Friday, February 2nd party thrown by ESPN / NEXT and held at the Miami Design Center. In perfect ESPN fashion, the entire block was taken over as well as all of one building.

It was a total blast, and as you can see, I tried to capture as much of it as I possibly could. The only thing I didn't like was the VIP building got too hot after it filled with people. Also, the food wasn't as plentiful or as good as it was at the ESPN Party in Detroit. But it was a great effort overall.

Note the ever present Cadillac cars as they were a major sponsor. But also note the demographics of the people. It must be noted that this is a private party, so the marketers have a captive audience. It's a great lesson in sports marketing.

At the end of the video, we get to see a concert by LL Cool J and it can be said that he did bring the house down!


Tuesday, January 23, 2007

Super Bowl Party - Leather And Laces And Penthouse "Goin Deep" Super Party - AOL Fanblog

Super Bowl Party Quest: First Miami Party Webpages Are Up
Posted Jan 16th 2007 10:50PM by Stephanie Stradley

Visit our blog about Bauer's Pure Rush Super Bowl Party

My quest is to go to some fabu parties during my Super Bowl trip that I won after being named 2006 Ultimate Texans Fan. As long as I am searching the web for the best party info, I thought I'd share....

From what I can tell, this year's Super Bowl might be the biggest party event of all time. I am not exaggerating.
The last time the Super Bowl was held in a city that is really known as being a "party city" was Super Bowl XXXVI in New Orleans in 2002. Since there are few places as appealing as South Beach in February, apparently, the game and the parties that weekend are going to be hot tickets according to this article in the Miami Herald:

''Generally, we have about 30 more parties than the other Super Bowl cities,'' said John Webb, the sports tourism director for Broward County, who is also in charge of finding venues for local Super Bowl organizers. Webb said his latest list shows 104 events -- ``And we don't know about all of them.''

So far, only a few websites for the bigger parties are starting to go up (uh, the links are probably not the safest for work unless you work somewhere kind of relaxed):

* Leather & Laces Friday, February 2nd, 9pm-5am at Chakra , 15th Street and Ocean Drive.
The celebrity hosts for this 4th annual event are beautiful and clearly not chosen to appeal my particular demographic, though I am sure that they are delightful people and fun to party with: Carmen Electra, Jenny McCarthy, Kelly Monoco, Victoria Silverstedt and Brande Roderick.
The list of invited players and celebs is far too vast for me to mention other than by this link. Personally, I believe, in all seriousness, that a SB party is probably not worth going to unless someone associated with the show Entourage is in attendance. HBO makes magnificent television.
And, hey, it is nice to justify spending money to go to this event because the proceeds go to great causes.

* The Penthouse "Goin' Deep" Super Party Saturday, February 3rd, 10pm-5 am at Mansion, 1235 Washington Ave.
The featured entertainer for this party is Snoop Dogg. No particular list of guests is given other than saying it will include mingling with 28 Penthouse Pets, and "A List" celebs, actors, musicians and athletes.

I don't doubt folks will want to be there because everybody loves Snoop. (Funny non-PC link, and the translations on that page are funnier, even if your French isn't so good).

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